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For industries defined by innovation and complexity, including software development, renewable energy, advanced manufacturing, biotechnology, healthcare technology, e-learning, and logistics, your technical documentation isn’t merely an instruction guide. It’s a critical asset, the essential bridge between your sophisticated innovations and the people who use, maintain, and rely on them globally.

However, achieving consistent, unambiguous information across diverse teams and international markets presents a significant challenge. When documentation lacks clarity, organisations can inadvertently face:

• Increased support demands, diverting valuable resources.
• User errors, leading to frustration, costly rework, or even safety implications.
• Extended and expensive translation cycles due to convoluted source material.
• Delays in market entry, as documentation struggles to keep pace with product development.
• Compliance hurdles in highly regulated industries, stemming from imprecise instructions.
• Undermined brand reputation, when sophisticated products are accompanied by confusing guides.

This isn’t just about grammatical precision. It’s about operational efficiency, global market access, and proactively managing business risks.

The Problem: When Precision is Paramount, but Language Isn’t Always Clear

Consider the engineer troubleshooting complex industrial equipment, the clinician relying on a medical device manual, or the developer integrating a new software solution. Their success hinges on absolute clarity. Yet, traditional technical writing often struggles with:

• Unnecessary jargon and colloquialisms.
• Inconsistent terminology and phrasing.
• Overly complex sentence structures.
• Subtle cultural nuances that don’t translate universally.

This is precisely where Simplified Technical English (STE) transcends a mere writing guideline and transforms into a strategic enabler.

STE: Your Pathway to Unambiguous Communication and Strategic Advantage

Developed initially for the aerospace industry, STE is a controlled language that employs a restricted vocabulary, simplified grammar, and consistent phrasing. It’s not about oversimplifying content. It’s about eliminating ambiguity to ensure every reader, regardless of their linguistic background, grasps the exact intended meaning – the first time.

For businesses operating in highly technical and global environments, adopting STE offers a tangible competitive edge:

• Enhanced User Experience: Making your complex products genuinely accessible and user-friendly.
• Streamlined Global Operations: Significantly reducing translation costs and accelerating international deployment.
• Improved Safety and Compliance: Minimising misinterpretation in critical instructions.
• Operational Efficiency: Reducing errors, rework, and support burdens across your organisation.

The Human Element: Why AI Isn’t the Full Answer for Technical Communication

In an era increasingly shaped by Artificial Intelligence, the question often arises: “Will AI replace technical writers?” At Shufrans TechDocs, our perspective is clear: AI is a powerful assistant, not a replacement for the human technical writer.

While AI excels at pattern recognition, rapid text generation, and adherence to rules (like STE guidelines), it profoundly lacks the critical human attributes essential for truly effective technical documentation:

• Nuance and Empathy: AI can’t fully grasp the subtle context, unstated assumptions, or the emotional state of a user navigating a complex task. Human writers apply empathy to anticipate user needs and craft clear pathways to understanding.
• Critical Thinking & Problem-Solving: AI generates text based on existing data. It doesn’t strategically identify core information gaps, troubleshoot complex user scenarios, or innovate new ways to present information. That requires human ingenuity.
• Subject Matter Expert (SME) Interaction: Extracting complex, often tacit, knowledge from engineers, developers, and scientists demands sophisticated interpersonal skills, active listening, and the ability to ask the right questions – tasks far beyond current AI capabilities.
• Ethical Judgment & Responsibility: Especially in regulated sectors, the responsibility for accuracy, safety, and compliance rests with humans, who must exercise ethical judgment, not simply generate text.

STE provides a robust framework, and AI can certainly assist in checking compliance or generating initial drafts. However, it is the human technical writer who applies strategic oversight, translates complex ideas into accessible language, and ultimately ensures the documentation genuinely serves its purpose and its audience. Our services are designed to empower and elevate these indispensable human skills.

Where STE Becomes Indispensable – A Sector Focus

At Shufrans TechDocs, we understand the unique documentation challenges within your industry. We partner with organisations like yours to help master STE:

• In Software Development: Imagine documentation that genuinely empowers users and reduces your support burden, driving adoption and satisfaction for intricate software solutions.
• In Renewable Energy & Sustainability: Flawless operational and maintenance manuals are critical for safety, efficiency, and the reliable functioning of complex infrastructure worldwide.
• In Heavy Machinery & Industrial Equipment: Precision in assembly, maintenance, and safety manuals directly impacts uptime, worker safety, and regulatory adherence for your sophisticated equipment.
• In Biotechnology & Pharmaceuticals: In an industry where accuracy can save lives, STE ensures research protocols, manufacturing guides, and clinical trial documentation are unequivocally clear.
• In Healthcare Technology & Medical Devices: The clarity of instructions for life-saving devices and diagnostic tools is paramount for both user efficacy and regulatory scrutiny.
• In E-learning & Corporate Training Solutions: Consistent and globally comprehensible learning materials accelerate knowledge transfer and improve educational outcomes across diverse audiences.
• In Logistics & Supply Chain Management Technology: Clear documentation for complex technology solutions ensures seamless operations, reducing costly errors and delays in global supply chains.

Our Partnership: Equipping You for Documentation Excellence

Shufrans TechDocs provides the expertise to seamlessly integrate STE into your organisation’s content ecosystem:

1. STE Training: We equip your technical writers and content creators with the principles and practical application of STE, building sustainable in-house capability. This allows your human talent to focus on critical thinking and content strategy.
2. STE Proofreading & Editing: Our specialists meticulously review your existing documentation, refining it to meet stringent STE standards and eradicate ambiguity, ensuring legacy content is future-proofed.
3. STE Technical Writing Services: For new projects or when internal resources are stretched, our experienced writers craft precise, compliant, and user-friendly documentation directly in STE, leveraging their unique human understanding.

Don’t let unclear technical documentation be an overlooked obstacle. Invest in clarity, precision, and global understanding, empowered by human expertise and strategic frameworks like STE.

Ready to explore how human expertise and strategic frameworks like STE can elevate your technical communication? Connect with Shufrans TechDocs today.

🗓️ View our training calendar.

The Challenge: Unifying Clarity in a Complex Digital Landscape

Veeam Software stands as a global leader in data protection, backup, and disaster recovery, operating at the forefront of virtual, physical, and cloud-based workloads. In an industry where precision is paramount, and a single misinterpretation can have significant consequences for data integrity and business continuity, the clarity of technical documentation is not just beneficial—it is fundamental.

Veeam faced the challenge of ensuring its comprehensive suite of solutions, from Veeam Backup & Replication to Veeam ONE, was explained with absolute consistency and unambiguous language across all documentation. This complexity was amplified by a rapidly evolving technological landscape and a diverse global customer base. Without a unified standard, there was a risk of:

• Ambiguity in complex technical explanations, leading to user errors or support queries.
• Inconsistency in terminology and style across different product manuals and guides.
• Inefficiencies in the documentation workflow, impacting authoring and review cycles.
• Potential for misinterpretation of critical recovery procedures, jeopardising data resilience.

Veeam sought a solution that could standardise its technical language, ensuring every instruction and explanation was understood unequivocally, regardless of the reader’s technical background or native language.

The Solution: Tailored STE Training for Enhanced Precision

Shufrans TechDocs partnered with Veeam to deliver a focused ASD-STE100 (Issue 8) training programme. Recognising the varied expertise within Veeam’s content creation ecosystem, the training was specifically tailored for nine key individuals, comprising mostly technical writers, senior technical writers, a crucial data scientist, a handful of Knowledge Managers, and a technical writing lead.

The programme focused on equipping these professionals with the practical rules and vocabulary of STE, enabling them to:

• Apply STE Principles: Learn and consistently implement the core rules of ASD-STE100 for all their documentation.
• Simplify Complex Concepts: Translate intricate data protection methodologies and software functionalities into clear, concise, and unambiguous language.
• Leverage Personal Pronouns: Understand and effectively utilise “You” and “We” to create direct, actionable instructions, particularly vital for user guides and procedural documentation.
• Standardise Terminology: Adopt a controlled vocabulary to ensure consistent use of terms across all documents, reducing confusion.

The inclusion of a data scientist and a Knowledge Manager in the training was particularly strategic, highlighting Veeam’s commitment to clarity even at the intersection of advanced analytics, information organisation, and practical application.

The Results: Elevated Documentation Quality and Operational Efficiency

By investing in ASD-STE100 training with Shufrans TechDocs, Veeam achieved significant, measurable improvements in its technical communication:

• Enhanced Documentation Clarity and Precision: The application of STE principles led to documentation that was easier for Veeam’s global customers to understand, reducing the potential for misinterpretation of critical backup and recovery procedures. This directly contributes to higher operational reliability for their clients.
• Streamlined Authoring Efficiency: Technical writers benefited from the structured approach of STE, leading to more efficient content creation, reduced rework, and greater consistency across their document portfolio.
• Improved Comprehension of Complex Solutions: For the data scientist, STE provided a framework to articulate complex data models and analytical insights with greater clarity, ensuring that even highly specialised information was accessible and actionable for its intended audience.
• Unified Documentation Standard: The technical writing lead gained a powerful tool for enforcing a consistent, high-quality standard across the team, facilitating better internal collaboration and a more cohesive documentation suite.

Veeam’s proactive investment in STE training with Shufrans TechDocs has transformed its technical documentation into a strategic asset, reinforcing its commitment to delivering clear, reliable, and high-quality data protection solutions worldwide. This success story underscores the power of targeted communication training in ensuring operational excellence and customer satisfaction in the rapidly evolving technology sector.

If your organisation faces similar challenges in achieving uncompromising clarity and operational excellence through precise communication, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

The Challenge: Precision in the Digital Edge

Akamai Technologies stands at the forefront of powering and protecting life online, delivering and securing digital experiences across its vast global network. In an environment where milliseconds matter for performance and a single vulnerability can have widespread impact, the clarity and precision of technical documentation are not just important—they are critical to operational integrity, security, and user adoption.

Akamai faced the challenge of ensuring its comprehensive suite of solutions—spanning content delivery, cybersecurity, and cloud services—was explained with absolute consistency and unambiguous language across all documentation. This complexity was magnified by the rapid pace of technological innovation and a diverse, global customer base ranging from developers to enterprise IT professionals. Without a unified standard, there was a risk of:

• Ambiguity in complex technical explanations, potentially leading to misconfigurations or security vulnerabilities.
• Inconsistency in terminology and style across various product guides, API documentation, and security advisories.
• Inefficiencies in the documentation workflow, impacting authoring and review cycles for new product releases.
• Challenges in effectively onboarding users and partners to Akamai’s advanced platforms.

Akamai sought a solution that could standardise its technical language, ensuring every instruction, explanation, and security guideline was understood unequivocally, regardless of the reader’s technical background or native language.

The Solution: Targeted STE Training for Digital Clarity

Shufrans TechDocs partnered with Akamai to deliver a focused ASD-STE100 (Issue 8) training programme in November 2022.

This was an online training delivered to colleagues in Chile, Poland, Germany, and India. Recognising the pivotal role of clear communication in Akamai’s operations, the training was specifically tailored for technical writers, technical enablement managers, and instructional designers.

The programme focused on equipping these professionals with the practical rules and vocabulary of STE, enabling them to:

• Apply STE Principles: Consistently implement the core rules of ASD-STE100 across all their documentation.
• Simplify Complex Concepts: Translate intricate network architectures, cybersecurity protocols, and cloud functionalities into clear, concise, and unambiguous language.
• Leverage Personal Pronouns: Understand and effectively utilise “You” and “We” to create direct, actionable instructions, particularly vital for user guides and procedural documentation.
• Standardise Terminology: Adopt a controlled vocabulary to ensure consistent use of terms across all documents, reducing confusion and enhancing searchability.

Documentation Types and Job Roles That Benefited:

The STE training had a direct and positive impact on several critical documentation types and enhanced the capabilities of the participating job roles:

Documentation Types That Benefited:

• Product Documentation: User manuals, installation guides, and configuration guides for Akamai’s CDN, security, and cloud computing products became significantly clearer and easier to follow.
• API Documentation: For developers integrating with Akamai’s vast array of services, STE ensured that API calls, parameters, and responses were described with unparalleled precision, reducing integration errors and accelerating development.
• Security Advisories and Bulletins: Unambiguous language in these high-stakes documents became vital for conveying security threats, vulnerabilities, and precise mitigation steps, directly impacting customer security posture.
• Training Materials: Instructional designers applied STE principles to create highly effective and unambiguous training content, crucial for onboarding users and partners to Akamai’s complex platforms and solutions.
• Solution Briefs and White Papers: Explaining intricate technical solutions to a broad audience, from technical experts to business stakeholders, became more concise and impactful.

Job Roles That Learnt a Lot:

• Technical Writers: Gained mastery in crafting consistent, clear, and concise documentation for all of Akamai’s product lines, from web performance to advanced security.
• Instructional Designers: Elevated their ability to design and develop highly effective and unambiguous training content, ensuring that users could quickly and accurately learn to utilise Akamai’s complex digital experience platforms.

The Results: Elevated Clarity, Enhanced Security, and Streamlined Global Operations

By investing in ASD-STE100 training with Shufrans TechDocs, Akamai Technologies achieved significant, measurable improvements in its technical communication:

• Enhanced Clarity for Global Users: The application of STE principles led to documentation that was easier for Akamai’s global customers to understand, directly improving the reliability of their CDN services, the effectiveness of their cybersecurity defences, and the usability of their cloud solutions.
• Improved Efficiency in Content Creation: Technical writers and instructional designers benefited from the structured approach of STE, leading to more efficient content creation, reduced rework, and greater consistency across their documentation portfolio.
• Strengthened Security Posture: Unambiguous security documentation meant that critical security advisories and mitigation steps were understood precisely, enhancing Akamai’s and its customers’ ability to defend against sophisticated cyber threats.
• Optimised Content for Translation: The inherent consistency and reduced ambiguity of STE-compliant source text facilitated faster, more accurate, and more cost-effective translations, crucial for Akamai’s global reach.

Testimonial

Kasia Lelonek, Technical Enablement Manager at Akamai Technologies, shared:

“The STE training was a truly eye-opening experience that definitely met my expectations. The trainer’s delivery was exceptionally professional, respectful, and flexible, adapting seamlessly to our specific needs. I particularly valued Rule 4.1, which focuses on writing short and clear sentences, as this is incredibly helpful when considering our diverse audience and their language proficiency. What stood out most was the trainer’s professionalism and readiness to tweak the material on-the-go, making the learning experience highly effective and engaging.”

Conclusion

Akamai’s proactive investment in STE training with Shufrans TechDocs has transformed its technical documentation into a strategic asset, reinforcing its commitment to delivering clear, reliable, and high-quality digital experiences worldwide. This success story underscores the power of targeted communication training in ensuring operational excellence and customer satisfaction in the rapidly evolving technology sector.

If your organisation faces similar challenges in achieving uncompromising clarity and operational excellence through precise communication, explore how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

www.shufrans.com

**Course fee includes exercises, learning aids, certificate of completion, and 90-day post-training support.

Summary

Simplified Technical English (STE) is a controlled language that is used to write technical manuals in such a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequently incorrect use of common STE writing rules.

I’ve found all the rules introduced in this workshop equally valuable and applicable in my field of work. The ASD-STE100 Specification is very useful for searching examples and finding STE compliant alternatives. It was also great that we has such a large number of practical exercises. Personally, it would be more valuable to have more context available. This helps us judge how to apply STE optimally. Thank you Shumin! Your workshop was concise, clear, and pragmatic. I also liked the occasional humour! 🙂 Diane Goodrick, Information Architect/ Author Trainer, Schindler Group.

Course outline*

• Day 1: Classroom Training
  1. Practical overview of Simplified Technical English
  2. How STE helps both native & non-native speakers of English
  3. Benefits of adopting the STE international writing standard
  4. Writing rules and how to apply them in practice
  5. How to use the general vocabulary.
  6. Approved and non-approved words discussion and the rationale behind.

• Day 2: Application, Review, & Exercises
  1. How to deal with industry-specific terminology
  2. How to use STE for various documentation types
  3. How to implement STE with minimal disruption to on-going production and existing documentation
  4. Practical workshop session for applying STE rules to your own documents
  5. Review, edit, and discuss participants’ own documents to reinforce learning
  6. Classroom presentation of own documents.

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Who should attend?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• Graphics specialists
• ILS managers
• Maintenance managers
• Operation managers
• Product managers
• Project managers
• Quality managers
• Software research engineers
• Technical illustrators
• Technical writers
• Translation managers
• Translators.

What training outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Author more efficiently
• Communicate more effectively with a global audience
• Improve operational safety
• Reduce AOG / downtime
• Facilitate modular writing and reuse
• Facilitate teamwork
• Facilitate translation
• Maximise consistency
• Optimise product lifecycle support
• Reduce the cost of creating and maintaining technical publications.

Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.

**Course fee includes exercises, learning aids, certificate of completion, and 90-day post-training support.

Summary

Simplified Technical English (STE) is a controlled language that is used to write technical manuals in such a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequently incorrect use of common STE writing rules.

Shumin gave us a an all-rounded presentation to Simplified Technical English. Personally, rule 1.3: To use only approved words with their approved meaning holds the key to successful controlled language implementation. Rules 3.4, 3.6, 4.1, 5.3, and 5.5 are also among my favourites. The approved verb TO MAKE SURE THAT can come in very handy for technical writers as well. The presentation of STE rules offers quite a detailed overview that includes not only language rules but good, old technical authoring principles in general. It has been very helpful for us to learn and understand the concept of STE. I have found Shumin to be very competent in STE and will defnitely recommend her course! Eric, Head of Corporate Technical Documentation (CTD), Schindler Group.

Course outline*

• Day 1: Classroom Training
  1. Practical overview of Simplified Technical English
  2. How STE helps both native & non-native speakers of English
  3. Benefits of adopting the STE international writing standard
  4. Writing rules and how to apply them in practice
  5. How to use the general vocabulary.
  6. Approved and non-approved words discussion and the rationale behind.

• Day 2: Application, Review, & Exercises
  1. How to deal with industry-specific terminology
  2. How to use STE for various documentation types
  3. How to implement STE with minimal disruption to on-going production and existing documentation
  4. Practical workshop session for applying STE rules to your own documents
  5. Review, edit, and discuss participants’ own documents to reinforce learning
  6. Classroom presentation of own documents.

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Who should attend?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• Graphics specialists
• ILS managers
• Maintenance managers
• Operation managers
• Product managers
• Project managers
• Quality managers
• Software research engineers
• Technical illustrators
• Technical writers
• Translation managers
• Translators.

What training outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Author more efficiently
• Communicate more effectively with a global audience
• Improve operational safety
• Reduce AOG / downtime
• Facilitate modular writing and reuse
• Facilitate teamwork
• Facilitate translation
• Maximise consistency
• Optimise product lifecycle support
• Reduce the cost of creating and maintaining technical publications.

Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.

In the demanding environment of offshore drilling, precision in communication is not merely beneficial; it is fundamental to operational safety and strict compliance. Shufrans TechDocs partnered with Maersk Drilling Maintenance Support (MDMS) to address this critical need by providing comprehensive support in Simplified Technical English (STE).

Over 20 personnel from MDMS participated in this transformative programme, which was designed to significantly improve their technical writing standard and enhance overall clarity in documentation for end-users.

How STE Improves Safety and Compliance

The offshore drilling industry operates with complex machinery and high-risk procedures. Ambiguity in technical documentation can lead to severe consequences. STE directly tackles these challenges by:

• Reducing Ambiguity: STE’s controlled vocabulary and stringent writing rules eliminate phrases that can have multiple interpretations. This ensures that critical instructions, whether in maintenance procedures or safety guidelines, are understood uniformly by every individual, regardless of their native language or technical background, thereby minimising human error.
• Improving Clarity for Critical Procedures: By enforcing concise sentences, active voice, and a single instruction per sentence, STE makes complex procedural steps easy to follow. In high-pressure situations on a rig, such clear, unambiguous steps are vital for correct and safe execution.
• Ensuring Consistency: STE promotes the consistent use of terminology for equipment, processes, and actions across all documentation. This reduces confusion, streamlines training, and makes it simpler for personnel to find and apply correct information, which is also crucial for regulatory compliance.
• Facilitating Compliance: Many industry standards and regulations implicitly or explicitly require clear, unambiguous documentation. Adhering to STE allows companies to more easily demonstrate compliance, reducing the risk of non-conformance and associated penalties.
• Streamlining Audits and Investigations: In the event of an incident, clear and consistently written documentation is essential for accurate investigations. STE-compliant documents make it easier to trace actions, understand procedures, and identify root causes, supporting both compliance efforts and continuous improvement.
• Enhancing Equipment Service Descriptions (CMMS): STE principles directly support the creation of precise and consistent equipment service descriptions for Computerised Maintenance Management Systems (CMMS). As per Maersk Drilling’s guidelines (e.g., Process Instructions), these descriptions must be accurate, consistent, and limited to 40 characters, structured by elements such as Noun, Type, Function, Main Equipment/System, and Physical Location. STE’s emphasis on controlled vocabulary, direct language, and conciseness significantly aids in:
  • Achieving Brevity and Precision: STE’s rules promote succinct phrasing, helping adhere to character limits while maintaining clarity.
  • Standardising Terminology: By using approved words consistently for nouns, types, and functions, STE ensures descriptions are uniform, improving searchability and avoiding duplicates in the CMMS.
  • Eliminating Ambiguity: Clear, unambiguous language guarantees that each component of the description is understood precisely, which is critical for accurate equipment identification and effective maintenance planning.

Relevance Across Job Roles

The STE standard proved highly relevant for various specialists within MDMS, directly impacting their daily tasks:

• Marine Superintendents: Gained clarity in documentation related to vessel stability, mooring operations, and navigational procedures, reducing the risk of errors in critical marine operations.
• Technical Coordinators: Benefitted from unambiguous documentation for planning and overseeing maintenance, ensuring correct parts procurement and procedure execution, thus optimising uptime and reducing costly rework.
• Equipment Support Coordinators: Found STE invaluable for understanding equipment specifications, troubleshooting guides, and spare parts information, leading to more efficient equipment sourcing and improved support for the rigs. This also directly applies to creating and interpreting precise CMMS equipment service descriptions.
• Senior Superintendents: As leaders of operational teams, STE provided the linguistic consistency needed to ensure their crews understood and followed procedures perfectly, fostering a culture of safety and precision.
• Technical Inspectors: For inspection protocols and reporting, STE ensured that observations and requirements were recorded with absolute clarity, leaving no room for misinterpretation during audits or follow-up actions.

Key Inspection Standards Enhanced by STE

Beyond general procedures, Shufrans TechDocs’ STE training also covered specific inspection methodologies crucial for maintaining offshore rig integrity, as exemplified in Maersk Drilling’s Valve Overhaul documentation. Clarity in these areas directly impacts safety and compliance:

• API (American Petroleum Institute) Requirements/Reporting: In the context of critical equipment like well control components, adherence to API standards is paramount. STE ensures that all well control equipment failures are reported to the OEM precisely and accurately, as mandated by API guidelines. This systematic reporting fosters industry-wide learning and continuous safety improvements.
• LPI (Liquid Penetrant Inspection): This Non-Destructive Testing (NDT) method is used to identify surface-breaking flaws such as cracks or porosity in non-porous materials. During valve overhauls, STE ensures the step-by-step instructions for performing LPI (e.g., on valve components after cleaning) are crystal clear, guaranteeing accurate detection of defects that could compromise safety.
• MPI (Magnetic Particle Inspection): Another vital NDT technique, MPI detects surface and near-surface flaws in ferromagnetic materials. For steel valve components, STE ensures that instructions for conducting MPI are unambiguous, allowing inspectors to precisely identify hidden defects. The clear documentation of these procedures is critical for preventing in-service failures of high-pressure components.

Improved Document Types

Shufrans TechDocs specifically focused on enhancing the following crucial document types for offshore rigs:

• Standard Operational Procedures (SOPs) / Standard Job Procedures (SJPs): This included critical well control procedures, paramount for managing well pressure and preventing blowouts, where absolute clarity is non-negotiable for safety.
• Well Control Equipment PM (Preventative Maintenance) documents: Ensuring that maintenance on vital well control equipment is performed correctly and consistently, which directly impacts equipment reliability and overall safety.
• General Maintenance Instructions: Improving the clarity of routine and complex repair procedures for various rig equipment, making operations more efficient and less prone to error.

The support programme included three intensive on-site STE workshops and half a year of dedicated on-site technical writing assistance, demonstrating Shufrans TechDocs’ commitment to long-term client success. By implementing STE, MDMS has significantly enhanced its technical communication, contributing to a safer, more efficient, and more compliant operational environment.

Ready to transform your technical documentation for enhanced safety and compliance? Contact Shufrans TechDocs today to learn how our specialised STE training and support can benefit your organisation.

🗓️ View our training calendar.

www.shufrans.com

The Challenge: Uncompromising Clarity in Defence Communications

NIMR, a leading manufacturer of wheeled military vehicles and a pivotal subsidiary within the UAE’s advanced technology and defence group, EDGE, operates in an environment where clarity is not merely beneficial—it is critical. The precision of technical documentation directly impacts the operational readiness, safety, and effectiveness of defence assets in demanding environments.

NIMR faced the challenge of ensuring that all its technical and support communications, from maintenance manuals to field service reports and customer interactions, adhered to an uncompromising standard of clarity and consistency. This was particularly complex given the diverse roles involved in creating and delivering this information, and the crucial requirement to translate documents accurately between English and Arabic for various customers and end-users:

• Customer Support Officers: Needing to convey precise solutions and guidance efficiently to end-users, often in both English and Arabic.
• Field Engineers & Technicians: Requiring unambiguous instructions for maintenance, troubleshooting, and on-site support of complex military vehicles, with the knowledge that these would be translated.
• Technical Writers & Documentation Experts (from various backgrounds): Tasked with authoring and managing a vast array of critical technical content, with a direct impact on the quality of subsequent translations.

Any ambiguity could lead to misinterpretations in critical operational contexts, potentially compromising safety, delaying field repairs, impacting training effectiveness, or introducing errors during the English-Arabic translation process. NIMR sought a solution that would embed a culture of precise communication directly within their operational teams, with a clear benefit to their multilingual documentation needs.

The Results: A New Standard for Operational Clarity and Multilingual Efficiency

By investing in on-site ASD-STE100 training with Shufrans TechDocs, NIMR achieved significant, measurable improvements in its technical and support communications:

• Enhanced Operational Clarity: A unified approach to language drastically minimised ambiguities in all forms of documentation, directly improving the understanding and execution of critical procedures by both internal teams and external customers.
• Improved Field Efficiency: Field Engineers could more effectively diagnose issues and follow maintenance protocols, reducing downtime and ensuring rapid response in operational scenarios.
• Streamlined Customer Support: Customer Support Officers provided clearer, more concise guidance, leading to reduced resolution times and enhanced customer satisfaction.
• Boosted Documentation Quality: Technical Writers and Documentation Experts consistently produced high-quality, compliant content, streamlining workflows and reducing rework.
• Optimised Translation Processes: With a consistent and unambiguous English source text, the translation of documents into Arabic became faster, more accurate, and more cost-effective, ensuring seamless communication with diverse customer bases.
• Accelerated Professional Growth: The hands-on training significantly upskilled personnel across critical roles, fostering a collective commitment to precision communication and supporting their long-term professional development within the defence sector.
• Strengthened Communication Chain: A common language standard facilitated seamless information exchange between engineering, documentation, field support, and translation teams, underpinning NIMR’s commitment to delivering superior defence solutions globally.

NIMR’s proactive investment in on-site STE training with Shufrans TechDocs has transformed its communication landscape, reinforcing its position as a leader in defence manufacturing through unparalleled clarity, operational excellence, and enhanced multilingual capabilities. This success story underscores the vital role of targeted communication training in ensuring readiness and reliability for critical industries operating on a global scale.

If your organisation faces similar challenges in achieving uncompromising clarity and operational readiness through precise communication, especially when translation between English and Arabic is a key requirement, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

www.shufrans.com

Summary

ASD-STE100 Simplified Technical English (STE) is a controlled language that is used to write technical manuals in such a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequently incorrect use of common STE writing rules.

Course outline*

• Day 1: Classroom Training
  1. Practical overview of ASD-STE100 Simplified Technical English
  2. How STE helps both native & non-native speakers of English
  3. Benefits of adopting the STE international writing standard
  4. Writing rules and how to apply them in practice
  5. How to use the general vocabulary.

• Day 2: Application, Review, & Exercises
  1. Approved and non-approved words discussion and the rationale behind.
  2. How to deal with industry-specific terminology
  3. How to use STE for various documentation types
  4. How to implement STE with minimal disruption to on-going production and existing documentation

• Day 3: Extended Writing Workshop
  1. Practical workshop session for applying STE rules to your own documents
  2. Review, edit, and discuss participants’ own documents to reinforce learning
  3. Classroom presentation of own documents.

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Learning how to optimally use a documentation standard like ASD-STE100 is a substantial boost to our technical writing team’s capabilities and significantly improved our compliance rating! Raja Sureshbabu, Global Head of Aerospace Vertical, Tata Consultancy Services.

Who should attend?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• Graphics specialists
• ILS managers
• Maintenance managers
• Operation managers
• Product managers
• Project managers
• Quality managers
• Software research engineers
• Technical illustrators
• Technical writers
• Translation managers
• Translators

What training outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Author more efficiently
• Communicate more effectively with a global audience
• Improve operational safety
• Reduce AOG / downtime
• Facilitate modular writing and reuse
• Facilitate teamwork
• Facilitate translation
• Maximise consistency
• Optimise product lifecycle support
• Reduce the cost of creating and maintaining technical publications

Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.

Introduction

Clear, unambiguous, and consistent technical documentation is paramount in the complex and safety-critical world of urban mobility. This case study highlights a successful engagement with Schindler Group, a global leader in elevators, escalators, and related services, focused on achieving their technical communication through comprehensive Simplified Technical English (STE) implementation.

Client Background

Schindler Group, headquartered in Ebikon, Switzerland, is renowned for its innovative and sustainable mobility solutions. With a vast international presence and a diverse workforce, ensuring that technical manuals, maintenance procedures, and product documentation are universally understood is a strategic imperative, particularly for safety and operational efficiency.

The Challenge

Prior to the engagement, Schindler, like many multinational corporations, faced the inherent challenges of technical documentation:

• Ambiguity: Standard English, with its rich vocabulary and complex grammatical structures, can lead to misinterpretations, especially among non-native English speakers.
• Inconsistency: Multiple authors and external vendors, potentially across different regions, could result in varied writing styles and terminology, hindering clarity and increasing translation costs.
• Translation Efficiency: Complex source texts often led to higher translation costs and potential errors in localised versions, impacting global operations.
• Safety Criticality: In the elevator and escalator industry, any misunderstanding in technical instructions can have severe safety implications.

Schindler recognised the need for a standardised approach to technical English to mitigate these risks and improve the overall quality and efficiency of their documentation.

Phase 2: Document Rewriting and Refinement Following the initial training, a direct engagement commenced with key personnel to apply STE principles to existing documentation. This involved close collaboration with:

• Principal Corporate Technical Author: To ensure the practical application of STE rules and to establish internal champions for the standard.
• Head of Corporate Technical Documentation: To oversee the strategic implementation and integration of STE into Schindler’s documentation workflows.

This hands-on rewriting process ensured that the theoretical knowledge gained during training was immediately put into practice, demonstrating tangible improvements in clarity and consistency.

Phase 3: Global Expansion of Training Recognising the success and the need for global consistency, the training was extended to other critical regions. A dedicated online training session was conducted for:

• Corporate Technical Documentation colleagues in Shanghai, China: This expanded the reach of STE adoption, ensuring that documentation produced in a key international hub also conformed to the new global standard.

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Key Stakeholders and Organisational Impact

The success of this initiative was a testament to the collaborative effort across various departments and external partners, demonstrating how STE benefits different parts of the organisation:

• Leadership and Management: Gained strategic alignment and understanding of STE’s business value in achieving safety, efficiency, and global reach.
• Engineering and Product Development Teams (including Subject Matter Experts): Benefited from improved clarity in technical specifications, design documents, and maintenance requirements, ensuring precise input and reduced ambiguity from the source.
• Technical Documentation Teams (in-house and external partners): Acquired practical skills in applying STE rules, leading to more consistent, unambiguous, and efficient content creation for manuals, procedures, and other technical assets.
• Terminology and Language Specialists: Enhanced their ability to manage and control technical vocabulary, ensuring consistency across all documentation and facilitating improved translation quality.
• Translation Teams: Experienced streamlined translation processes due to the reduced ambiguity and increased consistency of STE-compliant source texts.

Results and Impact

The implementation of STE at Schindler Group yielded significant benefits:

• Achieved Clarity and Readability: Documents became easier to understand for a global audience, including non-native English speakers, reducing the risk of misinterpretation.
• Improved Consistency: A unified writing style and controlled vocabulary ensured consistency across all technical documentation, regardless of the author or origin.
• Increased Efficiency: Streamlined writing processes and clearer source texts led to more efficient documentation creation and review cycles.
• Reduced Translation Costs: The unambiguous nature of STE significantly lowered translation costs and improved the quality of translated materials.
• Strengthened Safety: By eliminating ambiguity in critical instructions, the overall safety of operations and maintenance procedures was achieved.

Testimonials

This impact was echoed by participants:

Roland Kiser, Terminology Coordinator at Schindler, noted: “This course shares a good overview of structure, purpose, history, and contextual information about STE. The limited vocabulary and restricted list of words, short sentence constructions, active voice, and imperative verb usage are valuable takeaways messages to act upon in Simplified English. The examples used in this training are quite realistic and it is very likely that I will recommend this STE training to someone else.”

Cécile Roos, Corporate Translation Manager, added: “Entertaining, short, and clear presentation of the STE specification and rule sets. Overall, a good mix of rules, examples, and exercises. The course was very much on point and encouraged me to write in a more structured way. This will help the readers to properly understand my message even in business writing. Shumin had a very calm way of leading all of us through the training. Her style of teaching is rather empathetic and she keeps the group working effectively with timely breaks in between. Thanks Shumin for an enjoyable course with the perfect score of 10/10 in terms of trainer evaluation.”

Marco Valtangoli, Senior Corporate Technical Author at Schindler, also provided valuable feedback: “A very important and highlighted point during the introduction is that STE is an English language specification that is not only applicable for companies in the aerospace & defence industry. Rule 5.2 where you only have one instruction per sentence is important to us. Not being able to use the verb “CHECK’ that is only used as an approved STE noun poses a challenge to me all the time. I really appreciate the STE writing rules that give us the possibility to improve the consistency of our documents. The workshop exercises were of high interest value and drive home the point that it is important to learn by doing. Although a time-consuming process, the writing workshop impressed on me that the need to prioritise the analysis of our internal documents. Shumin is a competent trainer who does not only focus on explaining and enforcing the “writing rules”, but is always available to understand and empathise with the training needs of the class.”

Conclusion

The comprehensive STE training and document rewriting initiative with Schindler Group stands as a strong example of how strategic investment in technical communication can drive operational excellence, improve safety, and foster global consistency within a leading industrial enterprise. By empowering their diverse teams with the tools and knowledge of Simplified Technical English, Schindler reinforced its commitment to delivering clear, reliable, and high-quality documentation worldwide.

If your organisation faces similar challenges in achieving uncompromising clarity and operational readiness through precise communication, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

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