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The Challenge: Precision in High-Stakes Global Operations

Weatherford, a prominent global energy services company, operates at the forefront of onshore drilling and well completion. In such a high-stakes environment, which often involves highly sensitive downhole operations, the clarity and accuracy of technical documentation are not merely regulatory requirements but fundamental pillars of safety, operational efficiency, and environmental responsibility.

Maintaining a unified standard of communication across a globally dispersed workforce, with teams operating in different time zones (Europe, US & Canada, APAC), presents a significant challenge. Ambiguity in crucial documents, especially those related to complex drilling procedures or sensitive well completion activities, could lead to:

• Serious safety incidents or operational errors.
• Increased downtime and costly operational inefficiencies.
• Misinterpretations during complex well interventions.
• Challenges in compliance with diverse international regulations.
• Difficulties in efficient knowledge transfer and training.

Weatherford sought a scalable solution that could standardise their technical language, ensuring every instruction was understood unambiguously, regardless of the reader’s location or native language, with particular emphasis on the critical safety aspects of their operations.

The Solution: Targeted Online STE Training for a Global Workforce

Shufrans TechDocs partnered with Weatherford to implement a comprehensive ASD-STE100 training programme delivered entirely online, accommodating their global presence and various time zones. This approach ensured accessibility and consistency across their international teams. The training was delivered in multiple batches for participants from Europe, the US & Canada, and the APAC regions.

While a significant portion of the participants were engineers, the training was highly beneficial for several other key roles crucial to Weatherford’s operations:

• Technical Writers/Documentation Specialists: Direct authors of manuals and procedures, ensuring consistency and clarity from the source.
• Field Service Technicians/Operators: Directly implement procedures; clear instructions are paramount for safe and effective high-risk operations.
• Safety Officers/Compliance Specialists: Ensure adherence to safety protocols and regulatory standards, benefiting from unambiguous documentation.
• Training & Development Personnel: Responsible for creating clear and effective training materials for new hires and ongoing professional development.
• Supply Chain & Logistics Personnel: Who interpret specifications for equipment and materials, where precision avoids errors in ordering and handling.

The training focused on real-world application, working on the types of documents most critical to Weatherford’s operations:

• Drilling Procedures & Protocols: For various onshore drilling techniques, ensuring step-by-step clarity.
• Safety Procedures & High-Risk Operation Manuals: Covering all critical safety aspects, including the precise handling of specialised and sensitive materials used in well completion.
• Tool Operation & Maintenance Manuals: For specialised drilling tools and equipment.
• Technical Specifications & Data Sheets: Ensuring precise definitions for components and performance characteristics.
• Emergency Response Procedures: Where immediate and clear understanding can mitigate severe risks.
• Field Service Reports: For consistent and accurate reporting of observations and actions from the field.

The Results: Elevated Clarity, Enhanced Safety, and Optimised Global Operations

By embracing ASD-STE100 online training with Shufrans TechDocs, Weatherford achieved significant improvements across its technical communication landscape:

• Enhanced Safety & Reduced Risk: The primary benefit, especially for sensitive and high-risk operations, was a drastic reduction in ambiguity, leading to clearer, safer operational procedures and a lower risk of misinterpretation.
• Improved Operational Efficiency: Clearer procedures streamlined onshore drilling operations, reducing downtime and costly errors.
• Strengthened Global Consistency: A unified language standard ensured that documentation was consistently understood by diverse teams worldwide, regardless of geographical location or native language.
• Optimised Knowledge Transfer: Training materials became more effective, accelerating the onboarding of new personnel and improving ongoing professional development for all technical roles.
• Facilitated Compliance: Adherence to STE principles supported compliance with stringent industry regulations and safety standards globally.

Weatherford’s investment in STE training has transformed their technical documentation into a strategic asset, reinforcing their commitment to safety, efficiency, and operational excellence across their global onshore drilling and energy services.

If your organisation faces similar challenges in achieving uncompromising clarity and operational readiness through precise communication, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

www.shufrans.com

The Challenge: Precision in the Digital Edge

Akamai Technologies stands at the forefront of powering and protecting life online, delivering and securing digital experiences across its vast global network. In an environment where milliseconds matter for performance and a single vulnerability can have widespread impact, the clarity and precision of technical documentation are not just important—they are critical to operational integrity, security, and user adoption.

Akamai faced the challenge of ensuring its comprehensive suite of solutions—spanning content delivery, cybersecurity, and cloud services—was explained with absolute consistency and unambiguous language across all documentation. This complexity was magnified by the rapid pace of technological innovation and a diverse, global customer base ranging from developers to enterprise IT professionals. Without a unified standard, there was a risk of:

• Ambiguity in complex technical explanations, potentially leading to misconfigurations or security vulnerabilities.
• Inconsistency in terminology and style across various product guides, API documentation, and security advisories.
• Inefficiencies in the documentation workflow, impacting authoring and review cycles for new product releases.
• Challenges in effectively onboarding users and partners to Akamai’s advanced platforms.

Akamai sought a solution that could standardise its technical language, ensuring every instruction, explanation, and security guideline was understood unequivocally, regardless of the reader’s technical background or native language.

The Solution: Targeted STE Training for Digital Clarity

Shufrans TechDocs partnered with Akamai to deliver a focused ASD-STE100 (Issue 8) training programme in November 2022.

This was an online training delivered to colleagues in Chile, Poland, Germany, and India. Recognising the pivotal role of clear communication in Akamai’s operations, the training was specifically tailored for technical writers, technical enablement managers, and instructional designers.

The programme focused on equipping these professionals with the practical rules and vocabulary of STE, enabling them to:

• Apply STE Principles: Consistently implement the core rules of ASD-STE100 across all their documentation.
• Simplify Complex Concepts: Translate intricate network architectures, cybersecurity protocols, and cloud functionalities into clear, concise, and unambiguous language.
• Leverage Personal Pronouns: Understand and effectively utilise “You” and “We” to create direct, actionable instructions, particularly vital for user guides and procedural documentation.
• Standardise Terminology: Adopt a controlled vocabulary to ensure consistent use of terms across all documents, reducing confusion and enhancing searchability.

Documentation Types and Job Roles That Benefited:

The STE training had a direct and positive impact on several critical documentation types and enhanced the capabilities of the participating job roles:

Documentation Types That Benefited:

• Product Documentation: User manuals, installation guides, and configuration guides for Akamai’s CDN, security, and cloud computing products became significantly clearer and easier to follow.
• API Documentation: For developers integrating with Akamai’s vast array of services, STE ensured that API calls, parameters, and responses were described with unparalleled precision, reducing integration errors and accelerating development.
• Security Advisories and Bulletins: Unambiguous language in these high-stakes documents became vital for conveying security threats, vulnerabilities, and precise mitigation steps, directly impacting customer security posture.
• Training Materials: Instructional designers applied STE principles to create highly effective and unambiguous training content, crucial for onboarding users and partners to Akamai’s complex platforms and solutions.
• Solution Briefs and White Papers: Explaining intricate technical solutions to a broad audience, from technical experts to business stakeholders, became more concise and impactful.

Job Roles That Learnt a Lot:

• Technical Writers: Gained mastery in crafting consistent, clear, and concise documentation for all of Akamai’s product lines, from web performance to advanced security.
• Instructional Designers: Elevated their ability to design and develop highly effective and unambiguous training content, ensuring that users could quickly and accurately learn to utilise Akamai’s complex digital experience platforms.

The Results: Elevated Clarity, Enhanced Security, and Streamlined Global Operations

By investing in ASD-STE100 training with Shufrans TechDocs, Akamai Technologies achieved significant, measurable improvements in its technical communication:

• Enhanced Clarity for Global Users: The application of STE principles led to documentation that was easier for Akamai’s global customers to understand, directly improving the reliability of their CDN services, the effectiveness of their cybersecurity defences, and the usability of their cloud solutions.
• Improved Efficiency in Content Creation: Technical writers and instructional designers benefited from the structured approach of STE, leading to more efficient content creation, reduced rework, and greater consistency across their documentation portfolio.
• Strengthened Security Posture: Unambiguous security documentation meant that critical security advisories and mitigation steps were understood precisely, enhancing Akamai’s and its customers’ ability to defend against sophisticated cyber threats.
• Optimised Content for Translation: The inherent consistency and reduced ambiguity of STE-compliant source text facilitated faster, more accurate, and more cost-effective translations, crucial for Akamai’s global reach.

Testimonial

Kasia Lelonek, Technical Enablement Manager at Akamai Technologies, shared:

“The STE training was a truly eye-opening experience that definitely met my expectations. The trainer’s delivery was exceptionally professional, respectful, and flexible, adapting seamlessly to our specific needs. I particularly valued Rule 4.1, which focuses on writing short and clear sentences, as this is incredibly helpful when considering our diverse audience and their language proficiency. What stood out most was the trainer’s professionalism and readiness to tweak the material on-the-go, making the learning experience highly effective and engaging.”

Conclusion

Akamai’s proactive investment in STE training with Shufrans TechDocs has transformed its technical documentation into a strategic asset, reinforcing its commitment to delivering clear, reliable, and high-quality digital experiences worldwide. This success story underscores the power of targeted communication training in ensuring operational excellence and customer satisfaction in the rapidly evolving technology sector.

If your organisation faces similar challenges in achieving uncompromising clarity and operational excellence through precise communication, explore how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

www.shufrans.com

*Course fee includes exercises, learning aids, certificate of completion, and 120-day post-training support.

⁺⁺A group discount of up to €500 is applicable when two or more participants sign up for the same event. Send us your questions: enquiry@shufrans-techdocs.com.

🏷️ A €210 fee discount is applicable when you also sign up for 🆕 Certified STE Masterclass | Europe Online.

What’s Included & Incentives

• Inclusions: Course materials, practical exercises, learning aids, a certificate of completion, and 120 days of post-training support.

• Group Discount: Save up to €500 when two or more colleagues register for the same cohort.

• Bundle Offer: Receive a €210 fee discount when you also register for the upcoming Certified STE Masterclass | Europe Online.

• Enquiries: Have questions or need a custom corporate booking? Send us a message at enquiry@asd-ste100.net.

Summary of Simplified Technical English (STE)

Simplified Technical English (ASD-STE100) is the internationally recognised controlled language specification designed to make complex technical manuals clear, unambiguous, and easily understood by a global audience. In today’s enterprise landscape—where automated translation engines and AI-assisted workflows rapidly scale content output but also multiply linguistic errors—upstream standardisation is more critical than ever.

By eliminating ambiguity and enforcing strict syntactic control, STE protects your documentation pipeline, acts as a reliable grounding layer for automated systems, drastically reduces translation costs, and prevents costly operational risks. While often a formal requirement for aerospace and defence maintenance documentation, STE is readily adapted across all high-compliance technical industries. Led by Shumin Chen, this foundational training teaches participants how to correctly and effectively apply STE rules in practice, navigate common writing pitfalls, and correct the frequent misinterpretations of core guidelines that undermine technical quality.

Why select a Simplified Technical English training with Shufrans?

Shumin is a very knowledgeable STE instructor. She kept the course interesting and was always open to our questions/feedback. The introduction to Simplified Technical English has been greatly beneficial for my understanding of what the specification entails. In terms of preferred rules, I cannot pinpoint a specific set of STE writing rules as they are all valuable. This was my favorite part of the course as I enjoyed analyzing how other writers went about using STE to best apply it to their line of work.

The rewriting workshop in Simplified Technical English training Europe was my favorite part of the course as I enjoyed analyzing how other writers went about using STE to best apply it to their line of work. I would highly recommend this course to all technical writers. Shumin Chen takes the time to clearly explain the rules of STE. A very attentive instructor, indeed. If given the chance, I would really enjoy working along side her. Michael Palmieri, Documentation Specialist, AON3D | The Advanced Additive Manufacturing Platform

STE Course Outline*

We’re committed to providing the highest quality learning experience in all our online workshops. Therefore, we’ve made the decision to cap all our online workshop session sizes at just five participants, starting 5 May 2025.

This intimate virtual environment fosters richer discussions, more personalised feedback, and a greater overall impact on your understanding and application of key technical communication standards like Simplified Technical English. Learn better, communicate better, across all our courses. This two-day Online STE Workshop includes interactive training, exercises, and a 120-day post-training consultation.

Day 1: Classroom Training & Foundations

• Practical overview of Simplified Technical English (ASD-STE100) and why strict structural control is essential for modern technical documentation.

• How STE ensures absolute clarity for both native and non-native speakers across global audiences.

• The direct risk-mitigation and cost benefits of adopting the STE international writing standard in high-compliance environments.

• Core writing rules and how to apply them systematically in daily practice.

• Mastering the general vocabulary lexicon: Approved and unapproved words, and the strict structural rationale behind them.

• Eliminating ambiguous phrasing, noun clusters, and syntactic drift that undermine technical accuracy.

• Establishing a rigorous baseline for clear, human-readable documentation that withstands automated review and translation workflows.

Day 2: Practical Application, Review, & Exercises

• How to deal with industry-specific terminology and integrate specialised nouns safely into controlled writing.

• How to apply STE across various documentation types (such as maintenance manuals, service bulletins, and operating procedures).

• How to implement STE frameworks with minimal disruption to ongoing production and existing documentation archives.

• Practical hands-on workshop session for applying strict STE rules directly to your own company documents.

• Systematic review, live editorial breakdown, and discussion of participants’ own documents to reinforce learning.

• Collaborative review of common error patterns and alternative phrasing solutions.

• Final classroom presentation of edited documents to establish a repeatable, high-integrity quality standard for your team, directly reducing the cost of creating and maintaining technical publications.

*Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Who should attend this Simplified Technical English training?

• Executive Leadership & Strategy: CIOs, CTOs, COOs, and Compliance Managers

• Documentation & Editorial Leads: Documentation Managers, Editors, and Technical Writers

• Engineering & Technical Specialists: Engineering Managers, SMEs, Software Research Engineers, Service Engineers, and AI Content Engineers

• Operations & Support Teams: Maintenance, ILS, Operation, Product, and Project Managers, plus Customer Support

• Training & Content Creation: Instructional Designers, Translators, Translation Managers, and Technical Illustrators.

What technical writing outcomes to expect?

Our interactive training, exercises, and workshop will equip participants to standardise content and achieve measurable operational outcomes:

• Enhanced Communication & Efficiency: Authors will gain the structural discipline required to create clear, consistent, and easily translatable technical documentation—providing a reliable grounding layer for automated translation engines and AI-assisted workflows, facilitating seamless global communication, and streamlining the authoring process.

• Improved Operational Safety & Reduced Downtime: By mastering STE principles, teams will produce unambiguous documentation that eliminates procedural misunderstandings, directly safeguarding operational safety and driving a measurable reduction in costly AOG/downtime and human error.

• Optimised Lifecycle Support & Cost Reduction: Standardisation enables modular writing, semantic consistency, and efficient content reuse. This optimises product lifecycle support, future-proofs documentation against shifting publishing stacks, and significantly reduces the overall cost of creating and maintaining technical publications.

What customers are saying..

The introduction in Simplified Technical English training Europe was a good and concise way to familiarize yourself with STE basics. I’ve a background in plain language, so for example the rule on noun clusters makes perfect sense. I’m all about simplification, so substituting verbs like “eliminate” for verbs like “remove” or “stop” will be my new quest. The STE exercises were helpful in getting to grasp with STE during the training workshop. I’d very likely recommend this course to anyone planning to introduce STE as it’s got a great practical angle. Jenni Virtaluoto, PhD, Senior Lecturer, University of Jyväskylä, Finland

ASD-STE100 Trainer’s qualifications

Ms. Shumin Chen, principal trainer and consultant at Shufrans TechDocs, received her professional on-the-job training in the field of Simplified Technical English under the tutelage of Dr Frans Wijma, a renowned linguist and documentation expert. Together as an experienced global team, they combined their expertise to benefit enterprise clients worldwide, having delivered training and consultancy services to over 200 companies to date. Shufrans TechDocs stands as an industry leader with unmatched depth of experience in providing certified Simplified Technical English training in Europe.

Shumin has guided numerous organisations through their complex documentation and standardisation needs. Although STE was originally developed for the aerospace industry—specifically for aircraft maintenance manuals—she has successfully demonstrated that its foundational principles provide an essential governance framework across a wide range of technical sectors, including machinery, IT, automotive, energy, and medical equipment.

As enterprises increasingly deploy automated translation engines, LLMs, and AI-assisted content workflows, Shumin’s approach proves that strict linguistic control is more vital than ever. Because structural clarity and syntactic discipline are universally required, few, if any, changes to the specification are necessary to adapt STE as a reliable upstream grounding layer for modern digital and AI-driven publishing stacks.

*Course fee includes exercises, learning aids, certificate of completion, and 120-day post-training support.

⁺⁺A group discount of up to €500 is applicable when two or more participants sign up for the same event. Send us your questions: enquiry@asd-ste100.net.

🏷️ A €210 fee discount is applicable when you also sign up for 🆕 Certified STE Masterclass | US Canada Online.

Summary

Simplified Technical English (ASD-STE100) is a controlled language designed to make technical manuals clear, unambiguous, and easily understood by a global audience. Mandated or recommended by key military and commercial specifications, STE reduces translation costs and serves as a vital upstream grounding layer for automated translation engines and AI workflows.

Led by Ms. Shumin Chen (Shufrans TechDocs), this training guides participants through the correct and effective practical application of STE, addressing common writing errors and the frequent misapplication of core rules across all technical industries.

For enquiries and registration: enquiry@asd-ste100.net

Course outline*

We are committed to providing the highest quality learning experience across all our online workshops. To ensure richer discussions, deeper document reviews, and maximum individual impact, all online workshop sessions are strictly capped at just five participants.

This intimate virtual environment fosters precise feedback and mastery of key technical communication standards like Simplified Technical English. Each three-day online workshop includes interactive training, hands-on exercises, and a dedicated 120-day post-training consultation period.

Day 1: Classroom Training & Foundations

• Practical overview of Simplified Technical English (ASD-STE100)

• How STE ensures absolute clarity for both native and non-native speakers across global networks

• Strategic risk-mitigation and cost benefits of adopting the STE standard

• Core writing rules and systematic daily application

Day 2: Application & Vocabulary

• Navigating the general vocabulary dictionary

• Approved versus unapproved words and the structural rationale behind them

• Handling industry-specific terminology and specialised nouns safely

• Applying STE across diverse manuals, service bulletins, and operating procedures

Day 3: Review, Implementation, & Exercises

• Hands-on workshop session applying strict rules to your own corporate materials

• Live editorial review, breakdown, and discussion of participant texts

• Implementing frameworks with minimal disruption to ongoing production and legacy documentation

• Classroom presentation and restructuring of participant documents to reinforce mastery

*Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific corporate requirements, normally delivered on-site at customer premises.

What customers are saying..

I was looking forward to the training and was not disappointed. I think that the training was valuable and would recommend that my colleagues take the training either on line or in person. Being able to send a sample document and then working on it together using my new STE skills was very helpful and valuable. Shumin was extremely knowledgeable and gave many practical examples. I hope to be able to make use of the support period post-training. Deborah Tonkin, Technical Information Engineer, Komatsu

Why select a Simplified Technical English training with Shufrans?

The introduction to ASD-STE100 was good and informative for someone like me with zero knowledge of the STE standard before. Rule 6.3 in STE writing summarizes the best of what I can take with me. There was quite a lot from the STE exercises to consume regarding grammar. Nevertheless, the worksheets were very good and helpful. I gained quite a lot of knowledge from them and they were the best part of this training workshop. Shumin was very professional and sharp as a razor. The best takeaway for me from her workshop is to give more thought to how I build my sentences rather than focussing on specific ‘allowed’ or ‘approved’ words. Jeppe Friis, Technical Inspector, Maersk Drilling Maintenance Support

Who should attend this ASD-STE100 workshop?

What ASD-STE100 workshop training outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Enhanced Communication & Efficiency: Authors will gain the skills to create clear, consistent, and easily translatable technical documentation, facilitating effective communication with a global audience and streamlining the writing process.
• Improved Operational Safety & Reduced Downtime: By mastering STE principles, teams will produce unambiguous documentation that minimises misunderstandings, directly contributing to improved operational safety and a reduction in costly AOG/downtime.
• Optimised Lifecycle Support & Cost Reduction: Training will enable modular writing and content reuse, leading to maximised consistency, optimised product lifecycle support, and a significant reduction in the overall cost of creating and maintaining technical publications.

ASD-STE100 Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.

Course fee includes exercises, learning aids, certificate of completion, and 120 days of post-training support.

Group discounts of up to €500 are available when two or more participants register from the same company. An additional €210 fee discount applies when your team also registers for the 🆕 Certified STE Masterclass | Asia Pacific (APAC) Online..

For enquiries and registration, contact us at enquiry@asd-ste100.net.

Simplified Technical English (ASD-STE100) is a controlled language designed to make technical manuals clear, unambiguous, and easily understood by a global audience. Mandated or recommended by specifications like MIL-STD-3048, S1000D, and ATA iSpec 2200, STE makes translations cheaper and more accurate while ensuring structural completeness.

In today’s digital landscape, STE also serves as the essential upstream grounding layer for automated translation engines, LLMs, and RAG pipelines, preventing syntactic drift and hallucinations. While a formal requirement for aerospace and defence maintenance, its rigorous principles are easily adapted across all technical industries. Led by Shumin Chen, this training teaches participants how to apply STE rules correctly in practice, avoid common writing pitfalls, and eliminate hidden operational risks.

The ASD-STE100 workshop conducted by Shufrans TechDocs made for a very good introduction to STE for new as well as intermediate users of the STE writing standard. The presentation on rules was very clear and I liked the emphasis on the fact that the rules are weighted and how one can use them flexibly. The exercises completed during this training were good and provided real world examples in technical writing in a practical way. I’d very likely recommend this course to someone else. This course is a must for any new technical writers or technical publication employees. Neil Winson, Technical Writer, Airbus Helicopters

MEA Online STE Workshop Course Outline*

We are committed to providing the highest quality learning experience across all our online workshops. To ensure richer discussions, deeper document reviews, and maximum individual impact, all online workshop sessions are strictly capped at just five participants.

This intimate virtual environment fosters precise feedback and mastery of key technical communication standards like Simplified Technical English. Each two-day online workshop includes interactive training, hands-on exercises, and a dedicated 120-day post-training consultation period.

Day 1: Classroom Training & Foundations

• Practical overview of Simplified Technical English (ASD-STE100)

• How STE ensures absolute clarity for both native and non-native speakers across global networks

• Strategic risk-mitigation and cost benefits of adopting the STE standard

• Core writing rules and systematic daily application

• Navigating the general vocabulary dictionary

• Approved versus unapproved words and the structural rationale behind them

Day 2: Practical Application, Review, & Exercises

• Handling industry-specific terminology and specialised nouns safely

• Applying STE across diverse manuals, service bulletins, and operating procedures

• Implementing frameworks with minimal disruption to ongoing production and legacy documentation

• Hands-on workshop session applying strict rules to your own corporate materials

• Live editorial review, breakdown, and discussion of participant texts

• Classroom presentation and restructuring of participant documents to reinforce mastery

*Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific corporate requirements, normally delivered on-site at customer premises.

Who should attend this Simplified Technical English training?

• Executive & Strategy: CIOs, CTOs, COOs, Compliance and Quality Managers

• Documentation & Editorial: Documentation Managers, Editors, Technical Writers, Technical Illustrators, and Graphics Specialists

• Engineering & Technical: Engineering Managers, SMEs, Software Research Engineers, and Engineers who create documentation

• Operations & Support: Maintenance, ILS, Operation, Product, and Project Managers, plus Customer Support Managers

• Training, Translation & Content: Translation Managers, Translators.

What training outcomes to expect?

Enhanced Communication & Efficiency: Authors will gain the structural discipline required to create clear, consistent, and easily translatable technical documentation—providing a reliable grounding layer for automated translation engines and AI-assisted workflows, facilitating seamless global communication, and streamlining the authoring process.

Improved Operational Safety & Reduced Downtime: By mastering STE principles, teams will produce unambiguous documentation that eliminates procedural misunderstandings, directly safeguarding operational safety and driving a measurable reduction in costly AOG/downtime and human error.

Optimised Lifecycle Support & Cost Reduction: Standardisation enables modular writing, semantic consistency, and efficient content reuse. This optimises product lifecycle support, future-proofs documentation against shifting publishing stacks, and significantly reduces the overall cost of creating and maintaining technical publications.

ASD-STE100 Trainer’s qualifications

Ms. Shumin Chen, Principal Trainer and Consultant at Shufrans TechDocs, received her professional on-the-job training in Simplified Technical English under the tutelage of Dr Frans Wijma, a renowned linguist and documentation expert. Together as an experienced global team, they have delivered training and consultancy services to over 200 companies worldwide. Shufrans TechDocs stands as an industry leader with unmatched depth of experience in providing certified STE training.

Shumin has guided numerous organisations through their complex documentation and standardisation needs. Although STE was originally developed for the aerospace industry—specifically for aircraft maintenance manuals—she has successfully demonstrated that its foundational principles provide an essential governance framework across a wide range of technical sectors, including machinery, IT, automotive, energy, and medical equipment.

As enterprises increasingly deploy automated translation engines, LLMs, and AI-assisted workflows, strict linguistic control is more vital than ever. Because structural clarity and syntactic discipline are universally required, few, if any, changes to the specification are necessary to adapt STE as a reliable upstream grounding layer for modern digital and AI-driven publishing stacks.