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Precision in Practice: Why Live Expertise Is the Future of Simplified Technical English training

Precision in Practice: Why Live Expertise Is the Future of Simplified Technical English training

In technical communication, precision is not just a preference; it is a professional and often safety-critical requirement. Mastering a discipline like Simplified Technical English (ASD-STE100) is a crucial step for any organisation committed to clear, unambiguous documentation. But how do you choose a path to true mastery?

For decades, the standard for professional training was a live, in-person experience—an environment where expertise was directly transferred, questions were answered in real time, and true skills were forged. While the digital age has made some knowledge accessible through pre-recorded sessions, true skill is not passively absorbed. It is forged through active engagement, nuanced feedback, and a dynamic exchange of expertise. The self-guided nature of asynchronous learning, while convenient, can often lack the critical components necessary for deep understanding and lasting proficiency.

The Invaluable Dynamic of Live Interaction

At Shufrans TechDocs, we believe that mastery is an art form best perfected through one-to-one guidance. Our approach is built on a 100% live, instructor-led, interactive training experience designed to transform your understanding from theoretical knowledge into applied skill.

Our sessions are structured as workshops, not lectures. You’ll work directly with a certified STE tutor, actively rewriting your own documentation and receiving instant, constructive feedback. We’ll answer your questions on the spot, clarify complex rules in the moment, and tailor the content to the specific challenges you face in your role. This hands-on, collaborative environment ensures you not only understand the rules but can confidently apply them to your work.

More Than Just a Course: The Shufrans Advantage

Choosing a training provider is a strategic decision, not just a transaction. In contrast to academic, self-paced courses that rely on pre-recorded videos and passive learning, our workshops demand your active participation. You are not just a viewer; you are a practitioner.

Furthermore, while some providers offer training built around a single software tool, we focus on empowering the writer. Our goal is to instil a foundational, human skill set that can be applied to any content or system, with or without a checker. This enduring expertise will outlast any software trial or subscription. The proficiency you gain in our sessions is truly yours for a lifetime.

Your Journey Doesn’t End with the Course

What happens when you’ve finished the training and are back at your desk, facing a challenging document? This is where many courses leave you high and dry.

That’s why our commitment to your success extends far beyond the final lesson. With every course, we provide 120-day post-training support, providing you with an invaluable safety net. This means you can continue to get expert guidance, ask follow-up questions, and seek help with real-world documentation challenges for months after your training is complete.

Global Reach, Local Convenience

We understand that technical teams are often spread across the globe. To accommodate your schedule and ensure a seamless learning experience, our live training workshops are offered across four different timezones: Europe, North & South America, Middle East & Africa, and Asia Pacific. You can choose the session that best fits your team’s location, allowing for real-time collaboration without the logistical headache.

 

An Investment in Your Team’s Excellence

Choosing a training provider is an investment in your team’s future. When you opt for live, interactive training, you are choosing more than a course—you are investing in a deeper, more profound learning experience.

Our training is designed around the core principles of ontology and schema. We believe that for every concept, there is a clear, single definition. This approach ensures that your team develops a shared mental model of every topic, from basic procedures to complex technical terms. The certification we provide is a testament to your skills and a distinction that is yours for a lifetime.

With Shufrans TechDocs, you empower your team with a globally recognised skill set, the confidence of a live tutor’s expertise, and a support system that lasts well beyond the final workshop.

Contact us today to explore how a partnership with Shufrans TechDocs can elevate your team to the next level of STE mastery.

🗓️ View our training calendar.

www.shufrans.com

 

 

 

Weatherford: Optimising Global Communication in Oilfield Services with STE

Weatherford: Optimising Global Communication in Oilfield Services with STE

Driving Unambiguous Communication for Enhanced Safety and Efficiency in Global Onshore Operations

Client: Weatherford (Global Operations)

Industry: Onshore Drilling & Energy Services

Location: Global (Online Training across Europe, US & Canada, APAC timezones)

Challenge: Ensuring consistent, unambiguous, and safe technical communication across diverse global teams and critical documentation, particularly concerning complex onshore drilling operations and other highly sensitive well completion activities.

Solution: Multiple batches of online ASD-STE100 training programmes delivered by Shufrans TechDocs, tailored for professionals across various timezones.

Results: Improved clarity and precision in technical documentation, enhanced safety protocols for critical operations, streamlined global communication, and professional development for a diverse range of technical roles.

 

The Challenge: Precision in High-Stakes Global Operations

Weatherford, a prominent global energy services company, operates at the forefront of onshore drilling and well completion. In such a high-stakes environment, which often involves highly sensitive downhole operations, the clarity and accuracy of technical documentation are not merely regulatory requirements but fundamental pillars of safety, operational efficiency, and environmental responsibility.

Maintaining a unified standard of communication across a globally dispersed workforce, with teams operating in different time zones (Europe, US & Canada, APAC), presents a significant challenge. Ambiguity in crucial documents, especially those related to complex drilling procedures or sensitive well completion activities, could lead to:

  • Serious safety incidents or operational errors.
  • Increased downtime and costly operational inefficiencies.
  • Misinterpretations during complex well interventions.
  • Challenges in compliance with diverse international regulations.
  • Difficulties in efficient knowledge transfer and training.

Weatherford sought a scalable solution that could standardise their technical language, ensuring every instruction was understood unambiguously, regardless of the reader’s location or native language, with particular emphasis on the critical safety aspects of their operations.

The Solution: Targeted Online STE Training for a Global Workforce

Shufrans TechDocs partnered with Weatherford to implement a comprehensive ASD-STE100 training programme delivered entirely online, accommodating their global presence and various time zones. This approach ensured accessibility and consistency across their international teams. The training was delivered in multiple batches for participants from Europe, the US & Canada, and the APAC regions.

While a significant portion of the participants were engineers, the training was highly beneficial for several other key roles crucial to Weatherford’s operations:

  • Technical Writers/Documentation Specialists: Direct authors of manuals and procedures, ensuring consistency and clarity from the source.
  • Field Service Technicians/Operators: Directly implement procedures; clear instructions are paramount for safe and effective high-risk operations.
  • Safety Officers/Compliance Specialists: Ensure adherence to safety protocols and regulatory standards, benefiting from unambiguous documentation.
  • Training & Development Personnel: Responsible for creating clear and effective training materials for new hires and ongoing professional development.
  • Supply Chain & Logistics Personnel: Who interpret specifications for equipment and materials, where precision avoids errors in ordering and handling.

 

The training focused on real-world application, working on the types of documents most critical to Weatherford’s operations:

  • Drilling Procedures & Protocols: For various onshore drilling techniques, ensuring step-by-step clarity.
  • Safety Procedures & High-Risk Operation Manuals: Covering all critical safety aspects, including the precise handling of specialised and sensitive materials used in well completion.
  • Tool Operation & Maintenance Manuals: For specialised drilling tools and equipment.
  • Technical Specifications & Data Sheets: Ensuring precise definitions for components and performance characteristics.
  • Emergency Response Procedures: Where immediate and clear understanding can mitigate severe risks.
  • Field Service Reports: For consistent and accurate reporting of observations and actions from the field.

The Results: Elevated Clarity, Enhanced Safety, and Optimised Global Operations

By embracing ASD-STE100 online training with Shufrans TechDocs, Weatherford achieved significant improvements across its technical communication landscape:

  • Enhanced Safety & Reduced Risk: The primary benefit, especially for sensitive and high-risk operations, was a drastic reduction in ambiguity, leading to clearer, safer operational procedures and a lower risk of misinterpretation.
  • Improved Operational Efficiency: Clearer procedures streamlined onshore drilling operations, reducing downtime and costly errors.
  • Strengthened Global Consistency: A unified language standard ensured that documentation was consistently understood by diverse teams worldwide, regardless of geographical location or native language.
  • Optimised Knowledge Transfer: Training materials became more effective, accelerating the onboarding of new personnel and improving ongoing professional development for all technical roles.
  • Facilitated Compliance: Adherence to STE principles supported compliance with stringent industry regulations and safety standards globally.

Weatherford’s investment in STE training has transformed their technical documentation into a strategic asset, reinforcing their commitment to safety, efficiency, and operational excellence across their global onshore drilling and energy services.

If your organisation faces similar challenges in achieving uncompromising clarity and operational readiness through precise communication, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

www.shufrans.com

 

 

Shufrans TechDocs Reinforces Commitment to Practical, Experience-Led Simplified Technical English (STE) Training

Shufrans TechDocs Reinforces Commitment to Practical, Experience-Led Simplified Technical English (STE) Training

FOR IMMEDIATE RELEASE

SINGAPORE – 10 June 2025 – Shufrans TechDocs today reaffirmed its position as a leading provider of expert-led training in ASD-STE100 Simplified Technical English, emphasising a profound commitment to practical, real-world application, honed over two decades of dedicated experience.

At the core of Shufrans TechDocs’ unique offering is the extensive, hands-on experience of its lead trainer, Ms. Shumin Chen, Head of ASD-STE100 Simplified Technical English training & implementation, whose journey in applying STE principles began in 2006. This foundational knowledge, cultivated directly within complex technical environments, significantly predates many contemporary certification frameworks, providing a depth of practical insight that is unparalleled.

 

“Our mission at Shufrans TechDocs has always been to empower technical communicators with truly actionable skills,” says Shumin. “My 20 years in the field have taught me that effective STE isn’t just about rules; it’s about practical application that makes a tangible difference in documentation clarity, efficiency, and global translatability. Our training programmes reflect this real-world perspective, moving beyond theoretical concepts to deliver immediate, impactful results for our clients.”

Shufrans TechDocs’ training methodology is distinguished by:

  • Decades of Practical Expertise: Leveraging over 20 years of direct, on-the-job experience in applying STE. This deep, real-world grounding ensures that our training is informed by actual industry challenges and effective solutions.
  • Focus on Actionable Skills: Ensuring participants gain concrete techniques they can implement immediately. Our programmes are designed to move beyond theory, providing practical methodologies that lead to instant improvements in documentation quality.
  • Enhanced Clarity and Readability: Enabling clients to produce documentation that is unambiguous and easy to understand. This commitment to precision helps prevent misinterpretation, reducing errors and improving user safety and efficiency.
  • Improved Global Communication: Facilitating more efficient and accurate translation processes. By simplifying the source language, we help organisations achieve consistent messaging and reduce translation costs significantly across diverse markets.

By focusing on battle-tested methodologies and genuine expertise, Shufrans TechDocs continues to be the trusted partner for organisations seeking to achieve superior technical communication standards.

About Shufrans TechDocs: Shufrans TechDocs is a specialist consultancy providing expert training and services in Simplified Technical English (ASD-STE100). With a focus on practical application and real-world results, Shufrans TechDocs empowers organisations to enhance the clarity, precision, and efficiency of their technical documentation.

Clear Docs, Human Touch: Why AI Isn’t the Full Answer for Technical Communication

Clear Docs, Human Touch: Why AI Isn’t the Full Answer for Technical Communication

For industries defined by innovation and complexity, including software development, renewable energy, advanced manufacturing, biotechnology, healthcare technology, e-learning, and logistics, your technical documentation isn’t merely an instruction guide. It’s a critical asset, the essential bridge between your sophisticated innovations and the people who use, maintain, and rely on them globally.

However, achieving consistent, unambiguous information across diverse teams and international markets presents a significant challenge. When documentation lacks clarity, organisations can inadvertently face:

  • Increased support demands, diverting valuable resources.
  • User errors, leading to frustration, costly rework, or even safety implications.
  • Extended and expensive translation cycles due to convoluted source material.
  • Delays in market entry, as documentation struggles to keep pace with product development.
  • Compliance hurdles in highly regulated industries, stemming from imprecise instructions.
  • Undermined brand reputation, when sophisticated products are accompanied by confusing guides.

This isn’t just about grammatical precision. It’s about operational efficiency, global market access, and proactively managing business risks.


The Problem: When Precision is Paramount, but Language Isn’t Always Clear

Consider the engineer troubleshooting complex industrial equipment, the clinician relying on a medical device manual, or the developer integrating a new software solution. Their success hinges on absolute clarity. Yet, traditional technical writing often struggles with:

  • Unnecessary jargon and colloquialisms.
  • Inconsistent terminology and phrasing.
  • Overly complex sentence structures.
  • Subtle cultural nuances that don’t translate universally.

This is precisely where Simplified Technical English (STE) transcends a mere writing guideline and transforms into a strategic enabler.


STE: Your Pathway to Unambiguous Communication and Strategic Advantage

Developed initially for the aerospace industry, STE is a controlled language that employs a restricted vocabulary, simplified grammar, and consistent phrasing. It’s not about oversimplifying content. It’s about eliminating ambiguity to ensure every reader, regardless of their linguistic background, grasps the exact intended meaning – the first time.

For businesses operating in highly technical and global environments, adopting STE offers a tangible competitive edge:

  • Enhanced User Experience: Making your complex products genuinely accessible and user-friendly.
  • Streamlined Global Operations: Significantly reducing translation costs and accelerating international deployment.
  • Improved Safety and Compliance: Minimising misinterpretation in critical instructions.
  • Operational Efficiency: Reducing errors, rework, and support burdens across your organisation.

The Human Element: Why AI Isn’t the Full Answer for Technical Communication

In an era increasingly shaped by Artificial Intelligence, the question often arises: “Will AI replace technical writers?” At Shufrans TechDocs, our perspective is clear: AI is a powerful assistant, not a replacement for the human technical writer.

While AI excels at pattern recognition, rapid text generation, and adherence to rules (like STE guidelines), it profoundly lacks the critical human attributes essential for truly effective technical documentation:

  • Nuance and Empathy: AI can’t fully grasp the subtle context, unstated assumptions, or the emotional state of a user navigating a complex task. Human writers apply empathy to anticipate user needs and craft clear pathways to understanding.
  • Critical Thinking & Problem-Solving: AI generates text based on existing data. It doesn’t strategically identify core information gaps, troubleshoot complex user scenarios, or innovate new ways to present information. That requires human ingenuity.
  • Subject Matter Expert (SME) Interaction: Extracting complex, often tacit, knowledge from engineers, developers, and scientists demands sophisticated interpersonal skills, active listening, and the ability to ask the right questions – tasks far beyond current AI capabilities.
  • Ethical Judgment & Responsibility: Especially in regulated sectors, the responsibility for accuracy, safety, and compliance rests with humans, who must exercise ethical judgment, not simply generate text.

STE provides a robust framework, and AI can certainly assist in checking compliance or generating initial drafts. However, it is the human technical writer who applies strategic oversight, translates complex ideas into accessible language, and ultimately ensures the documentation genuinely serves its purpose and its audience. Our services are designed to empower and elevate these indispensable human skills.


Where STE Becomes Indispensable – A Sector Focus

At Shufrans TechDocs, we understand the unique documentation challenges within your industry. We partner with organisations like yours to help master STE:

  • In Software Development: Imagine documentation that genuinely empowers users and reduces your support burden, driving adoption and satisfaction for intricate software solutions.
  • In Renewable Energy & Sustainability: Flawless operational and maintenance manuals are critical for safety, efficiency, and the reliable functioning of complex infrastructure worldwide.
  • In Heavy Machinery & Industrial Equipment: Precision in assembly, maintenance, and safety manuals directly impacts uptime, worker safety, and regulatory adherence for your sophisticated equipment.
  • In Biotechnology & Pharmaceuticals: In an industry where accuracy can save lives, STE ensures research protocols, manufacturing guides, and clinical trial documentation are unequivocally clear.
  • In Healthcare Technology & Medical Devices: The clarity of instructions for life-saving devices and diagnostic tools is paramount for both user efficacy and regulatory scrutiny.
  • In E-learning & Corporate Training Solutions: Consistent and globally comprehensible learning materials accelerate knowledge transfer and improve educational outcomes across diverse audiences.
  • In Logistics & Supply Chain Management Technology: Clear documentation for complex technology solutions ensures seamless operations, reducing costly errors and delays in global supply chains.

Our Partnership: Equipping You for Documentation Excellence

Shufrans TechDocs provides the expertise to seamlessly integrate STE into your organisation’s content ecosystem:

  1. STE Training: We equip your technical writers and content creators with the principles and practical application of STE, building sustainable in-house capability. This allows your human talent to focus on critical thinking and content strategy.
  2. STE Proofreading & Editing: Our specialists meticulously review your existing documentation, refining it to meet stringent STE standards and eradicate ambiguity, ensuring legacy content is future-proofed.
  3. STE Technical Writing Services: For new projects or when internal resources are stretched, our experienced writers craft precise, compliant, and user-friendly documentation directly in STE, leveraging their unique human understanding.

Don’t let unclear technical documentation be an overlooked obstacle. Invest in clarity, precision, and global understanding, empowered by human expertise and strategic frameworks like STE.

Ready to explore how human expertise and strategic frameworks like STE can elevate your technical communication? Connect with Shufrans TechDocs today.

🗓️ View our training calendar.

Are Your Knowledge Assets Holding Back Your Business? The Unexpected Return on Investment of Quality Content

Are Your Knowledge Assets Holding Back Your Business? The Unexpected Return on Investment of Quality Content

The perception of organisational knowledge assets often varies greatly across industries and regions. Historically, in many organisations, these crucial resources were primarily viewed as a mere obligation or an unavoidable expenditure – just “good enough” for basic stipulations, rather than a key strategic element. This approach frequently stemmed from an intense focus on rapid product creation and delivery, where the profound worth of clear, user-focused information wasn’t fully grasped.

However, this mindset is rapidly changing. A growing number of progressive enterprises globally are now recognising the immense strategic benefit of their content, moving beyond simple adherence to stipulations and leveraging it as a crucial competitive edge. Does your organisation view its internal and external written resources as a drain or a driver? The answer could profoundly shape your path to success.

Far too many companies still classify their content creation as just another administrative outlay – a box to tick for inspections or financial reviews. Yet, this perspective leads to considerable unmeasured repercussions:

  • Operational Inefficiencies and Bloated Costs: Unclear or incomplete knowledge assets frequently trigger a surge in user queries, leading to frustrated customers and an inflation of customer service outlays. Simultaneously, new team members encounter unnecessarily protracted adjustment periods when self-serve knowledge bases are lacking, hindering their full productivity and impacting team morale for months.
  • Heightened Compliance Risks and Penalties: Substandard reference materials expose your business to greater risks of regulatory non-compliance. This isn’t just about minor headaches; it can lead to significant financial penalties and substantial damage to your corporate reputation in highly scrutinised markets.
  • Impeded Market Performance and Adoption: When individuals encounter confusing directions or manuals, they struggle to utilise your offerings effectively. This directly results in user frustration, diminished engagement with your products, and ultimately, missed opportunities for successful product launches and market penetration.

Conversely, consider the transformative advantages when written resources are regarded as a fundamental investment:

  • Enhanced Operational Efficiency and Cost Savings: Empowered users who independently find their answers mean a dramatic reduction in inbound support tickets, freeing your valuable teams to focus on innovation and complex problem-solving rather than repetitive queries. Internally, comprehensive, readily available information dramatically shortens onboarding times, enabling new team members to contribute productively much sooner.
  • Boosted Client Loyalty and Market Expansion: Clear, concise instructions enhance the user journey, cultivating trust and encouraging repeat business and positive referrals. Furthermore, well-structured information facilitates a smoother entry into new territories by providing consistent, high-quality support and understanding to diverse markets.
  • Strengthened Compliance and Risk Mitigation: Investing in quality knowledge assets proactively ensures robust adherence to international benchmarks and mandates. This not only minimises the risk of penalties but also builds a reputation for reliability and professionalism, strengthening your position in a competitive global landscape.

The Verdict: Written assets are not merely an expense centre. They are your silent engine for operational excellence and sustained advancement.

If your approach to managing these vital resources remains reactive or an afterthought, you’re likely overlooking significant prospects and leaving tangible value untapped.


Unlock Your Knowledge Assets

Ready to transform your documentation from a cost centre into a strategic growth engine? Utilise ASD-STE100 Simplified Technical English to achieve unparalleled clarity and efficiency in your content.

Encourage your team to explore Shufrans Techdocs worldwide online instructor-led training sessions. Our programmes equip your professionals with the practical skills to implement this standard, enabling them to create precise, compliant, and highly effective knowledge assets. Plus, you’ll benefit from 120 days of post-training support to ensure lasting success.

🗓️ View our training calendar.

The Unpopular Truth: ASD-STE100 Simplified Technical English (STE) is for Everyone, But Not Everyone is For STE

The Unpopular Truth: ASD-STE100 Simplified Technical English (STE) is for Everyone, But Not Everyone is For STE

Understanding the Disconnect Between Universal Benefit and Varied Adoption

In the world of technical communication, few standards offer the promise of clarity, precision, and efficiency quite like ASD-STE100 Simplified Technical English. It’s a meticulously crafted set of writing rules and a controlled vocabulary designed to eliminate ambiguity, streamline translation, and enhance comprehension across diverse audiences, especially in high-stakes, high-reliability sectors.

Logically, one would assume such a universally beneficial standard would be embraced by all. Yet, here’s an unpopular opinion that many in the field can quietly attest to: ASD-STE100 Simplified Technical English is for everyone, but not everyone is for STE.

The inherent benefits of STE for clear communication are undeniable. Its principles lead to documentation that is easier to read, quicker to write, and significantly more cost-effective to translate. These advantages are crucial in industries where a single misinterpretation can lead to operational errors, safety incidents, or costly rework.

So, if STE offers such clear advantages, why isn’t its adoption universal? This often stems from a fundamental disconnect: while the objective benefits are clear, the willingness or capacity of individuals and organisations to fully embrace and implement STE varies greatly. This reluctance speaks to several underlying factors:

The Comfort Zone of Existing Practices

For many, the current way of doing things, even if inefficient, is familiar and comfortable. Changing established writing habits and documentation workflows requires effort, time, and a shift in mindset. The perceived disruption of adopting a new standard can outweigh the perceived benefits, especially if the current inefficiencies are not explicitly measured or understood. “We’ve always done it this way” becomes a powerful barrier to change.

Underestimation of Hidden Costs

The true value of STE isn’t always immediately apparent. The costs of ambiguous documentation – including extended review cycles, frequent clarification requests, increased translation expenses due to low translation memory leverage, and errors stemming from misinterpretation – are often hidden. They’re absorbed across different departments and budgets, rarely aggregated into a single, alarming figure. Until a crisis hits or a deep dive into these inefficiencies is conducted, the compelling return on investment that STE offers remains largely unseen.

Natural Resistance to Change

Implementing STE requires discipline and a fundamental shift in writing habits. It’s not just about learning rules; it’s about unlearning old patterns and consistently applying new ones. This human element of change management is often underestimated. People may intellectually agree with the benefits but struggle with the practical, day-to-day application, especially without proper training and ongoing support.

Lack of Awareness Beyond the Superficial

For some, the understanding of STE extends only to a superficial “it’s simpler” or “it’s for non-native speakers.” They might not grasp the depth of its benefits in areas like risk mitigation, regulatory compliance, or the profound impact on automated translation and content reuse. Without a comprehensive understanding of its strategic value, STE can be dismissed as just another “technical writing fad” or an unnecessary layer of complexity.

 

Veeam Software: Securing Clarity in Data Protection with Simplified Technical English

Veeam Software: Securing Clarity in Data Protection with Simplified Technical English

Securing Unambiguous Communication for Enhanced Data Protection and Global Operational Efficiency

Client: Veeam Software

Industry: Data Protection, Backup, Disaster Recovery, Cloud Solutions

Challenge: Ensuring consistent, unambiguous, and highly effective technical documentation for complex data management solutions, impacting clarity for a global customer base and efficiency for a diverse writing team.

Solution: Tailored ASD-STE100 (Issue 8) training delivered by Shufrans TechDocs to key documentation and data science professionals.

Results: Significant enhancement in documentation precision, improved efficiency in content creation, and strengthened comprehension of intricate data protection concepts for end-users.

The Challenge: Unifying Clarity in a Complex Digital Landscape

Veeam Software stands as a global leader in data protection, backup, and disaster recovery, operating at the forefront of virtual, physical, and cloud-based workloads. In an industry where precision is paramount, and a single misinterpretation can have significant consequences for data integrity and business continuity, the clarity of technical documentation is not just beneficial—it is fundamental.

Veeam faced the challenge of ensuring its comprehensive suite of solutions, from Veeam Backup & Replication to Veeam ONE, was explained with absolute consistency and unambiguous language across all documentation. This complexity was amplified by a rapidly evolving technological landscape and a diverse global customer base. Without a unified standard, there was a risk of:

  • Ambiguity in complex technical explanations, leading to user errors or support queries.
  • Inconsistency in terminology and style across different product manuals and guides.
  • Inefficiencies in the documentation workflow, impacting authoring and review cycles.
  • Potential for misinterpretation of critical recovery procedures, jeopardising data resilience.

Veeam sought a solution that could standardise its technical language, ensuring every instruction and explanation was understood unequivocally, regardless of the reader’s technical background or native language.

The Solution: Tailored STE Training for Enhanced Precision

Shufrans TechDocs partnered with Veeam to deliver a focused ASD-STE100 (Issue 8) training programme. Recognising the varied expertise within Veeam’s content creation ecosystem, the training was specifically tailored for nine key individuals, comprising mostly technical writers, senior technical writers, a crucial data scientist, a handful of Knowledge Managers, and a technical writing lead.

The programme focused on equipping these professionals with the practical rules and vocabulary of STE, enabling them to:

  • Apply STE Principles: Learn and consistently implement the core rules of ASD-STE100 for all their documentation.
  • Simplify Complex Concepts: Translate intricate data protection methodologies and software functionalities into clear, concise, and unambiguous language.
  • Leverage Personal Pronouns: Understand and effectively utilise “You” and “We” to create direct, actionable instructions, particularly vital for user guides and procedural documentation.
  • Standardise Terminology: Adopt a controlled vocabulary to ensure consistent use of terms across all documents, reducing confusion.

The inclusion of a data scientist and a Knowledge Manager in the training was particularly strategic, highlighting Veeam’s commitment to clarity even at the intersection of advanced analytics, information organisation, and practical application.

 

The Results: Elevated Documentation Quality and Operational Efficiency

By investing in ASD-STE100 training with Shufrans TechDocs, Veeam achieved significant, measurable improvements in its technical communication:

  • Enhanced Documentation Clarity and Precision: The application of STE principles led to documentation that was easier for Veeam’s global customers to understand, reducing the potential for misinterpretation of critical backup and recovery procedures. This directly contributes to higher operational reliability for their clients.
  • Streamlined Authoring Efficiency: Technical writers benefited from the structured approach of STE, leading to more efficient content creation, reduced rework, and greater consistency across their document portfolio.
  • Improved Comprehension of Complex Solutions: For the data scientist, STE provided a framework to articulate complex data models and analytical insights with greater clarity, ensuring that even highly specialised information was accessible and actionable for its intended audience.
  • Unified Documentation Standard: The technical writing lead gained a powerful tool for enforcing a consistent, high-quality standard across the team, facilitating better internal collaboration and a more cohesive documentation suite.

Veeam’s proactive investment in STE training with Shufrans TechDocs has transformed its technical documentation into a strategic asset, reinforcing its commitment to delivering clear, reliable, and high-quality data protection solutions worldwide. This success story underscores the power of targeted communication training in ensuring operational excellence and customer satisfaction in the rapidly evolving technology sector.

If your organisation faces similar challenges in achieving uncompromising clarity and operational excellence through precise communication, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

 

Simplified Technical English workshop in Shanghai, China, July 2018

Simplified Technical English workshop in Shanghai, China, July 2018

Quick facts

Date: 15 & 16 July 2018

Location: Shanghai, China

Length of training: 2 days

Deadline: 2 July 2018

Summary

ASD-STE100 Simplified Technical English (STE) is a controlled language that is used to write technical manuals in such a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate.

This three-day professional training course is intended for technical authors to familiarise themselves with the ASD-STE100 controlled language specification through a series of classroom- and workshop-type instruction and interaction.

STE improves quality, both in the aviation and defence industries, where it is often mandatory for safety & security reasons, and in any other technical industries. 

We use the latest version of the ASD-STE100 specification: Issue 7, January 2017.

Course outline*

  • Practical overview of ASD-STE100 Simplified Technical English
  • How STE helps both native & non-native speakers of English
  • Writing rules and how to apply them in practice
  • How to use the general vocabulary
  • How to deal with industry-specific terminology
  • How to use STE for various documentation types
  • How to implement STE with minimal disruption to on-going production and existing documentation
  • Hands-on STE editing and review

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

“The introduction to the ASD-STE100 gave me a nice and clear overview of what to expect in the two training days that followed. Consistent language and spelling in STE are the rules I like best. The list of approved and unapproved verbs was a nice surprise for me. Shumin gave a highly practical STE training using relevant and pragmatic examples that relate closely to our field of work.” Maikel Kornuit, Technical Author, Triview.

This training workshop is organised in collaboration with Talent of Content our preferred training partner in mainland China.

Who should attend?

  • Compliance managers
  • CIO, COO, CTO
  • Customer support managers
  • Documentation managers
  • Editors
  • Engineering managers
  • Engineers and SMEs who create documentation
  • ILS managers
  • Maintenance managers
  • Operation managers
  • Product managers
  • Project managers
  • Quality managers
  • Technical writers
  • Translation managers
  • Translators

What will I learn?

Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequently incorrect use of common STE writing rules.

Our interactive training, exercises and workshop, will teach participants to standardise content to:

  • Author more efficiently
  • Communicate more effectively with a global audience
  • Improve operational safety
  • Reduce AOG / downtime
  • Facilitate modular writing and reuse
  • Facilitate teamwork
  • Facilitate translation
  • Maximise consistency
  • Optimise product lifecycle support
  • Reduce the cost of creating and maintaining technical publications

Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.

International Standards at Shufrans TechDocs

International Standards at Shufrans TechDocs

Safety starts with quality. The best product is only as good as its documentation and technical data allow the customer to make optimum use of it. Formerly known as Simplified English, Simplified Technical English (STE) is an international standard (ASD-STE100) that helps to make technical documentation easy to understand.
Simplified Technical English standardises vocabulary, grammar and style, while letting users control their specific terminology.

Although Simplified Technical English originates from the aerospace and defence industries, it can easily be customised and applied to any other industry.

Using guidelines from the ASD-STE100 specification, writers and editors can take document clarity and consistency to the next level. Text written in Simplified Technical English shows improved readability and translatability. These benefits should not be overlooked as products and their accompanying documentation are increasingly shipped to many countries worldwide where English is not the main language used. Consequently, whether the majority of your audience is made up of native or non-native speakers of the English language, getting your message across clearly becomes faster and easier.

Text based on Simplified Technical English is also cheaper and faster to translate. Users of your documentation will benefit from higher translation quality, and mistranslations become less of a concern.
Injuries, losses and costly legal liabilities can happen as a result of unclear documentation and ambiguous translations. Simplified Technical English is based on standardised terminology and simple grammar rules. Consistent terminology facilitates your task of indexing and helps users to find pertinent information faster by eliminating unnecessary synonyms and spelling variants.