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For industries defined by innovation and complexity, including software development, renewable energy, advanced manufacturing, biotechnology, healthcare technology, e-learning, and logistics, your technical documentation isn’t merely an instruction guide. It’s a critical asset, the essential bridge between your sophisticated innovations and the people who use, maintain, and rely on them globally.

However, achieving consistent, unambiguous information across diverse teams and international markets presents a significant challenge. When documentation lacks clarity, organisations can inadvertently face:

• Increased support demands, diverting valuable resources.
• User errors, leading to frustration, costly rework, or even safety implications.
• Extended and expensive translation cycles due to convoluted source material.
• Delays in market entry, as documentation struggles to keep pace with product development.
• Compliance hurdles in highly regulated industries, stemming from imprecise instructions.
• Undermined brand reputation, when sophisticated products are accompanied by confusing guides.

This isn’t just about grammatical precision. It’s about operational efficiency, global market access, and proactively managing business risks.

The Problem: When Precision is Paramount, but Language Isn’t Always Clear

Consider the engineer troubleshooting complex industrial equipment, the clinician relying on a medical device manual, or the developer integrating a new software solution. Their success hinges on absolute clarity. Yet, traditional technical writing often struggles with:

• Unnecessary jargon and colloquialisms.
• Inconsistent terminology and phrasing.
• Overly complex sentence structures.
• Subtle cultural nuances that don’t translate universally.

This is precisely where Simplified Technical English (STE) transcends a mere writing guideline and transforms into a strategic enabler.

STE: Your Pathway to Unambiguous Communication and Strategic Advantage

Developed initially for the aerospace industry, STE is a controlled language that employs a restricted vocabulary, simplified grammar, and consistent phrasing. It’s not about oversimplifying content. It’s about eliminating ambiguity to ensure every reader, regardless of their linguistic background, grasps the exact intended meaning – the first time.

For businesses operating in highly technical and global environments, adopting STE offers a tangible competitive edge:

• Enhanced User Experience: Making your complex products genuinely accessible and user-friendly.
• Streamlined Global Operations: Significantly reducing translation costs and accelerating international deployment.
• Improved Safety and Compliance: Minimising misinterpretation in critical instructions.
• Operational Efficiency: Reducing errors, rework, and support burdens across your organisation.

The Human Element: Why AI Isn’t the Full Answer for Technical Communication

In an era increasingly shaped by Artificial Intelligence, the question often arises: “Will AI replace technical writers?” At Shufrans TechDocs, our perspective is clear: AI is a powerful assistant, not a replacement for the human technical writer.

While AI excels at pattern recognition, rapid text generation, and adherence to rules (like STE guidelines), it profoundly lacks the critical human attributes essential for truly effective technical documentation:

• Nuance and Empathy: AI can’t fully grasp the subtle context, unstated assumptions, or the emotional state of a user navigating a complex task. Human writers apply empathy to anticipate user needs and craft clear pathways to understanding.
• Critical Thinking & Problem-Solving: AI generates text based on existing data. It doesn’t strategically identify core information gaps, troubleshoot complex user scenarios, or innovate new ways to present information. That requires human ingenuity.
• Subject Matter Expert (SME) Interaction: Extracting complex, often tacit, knowledge from engineers, developers, and scientists demands sophisticated interpersonal skills, active listening, and the ability to ask the right questions – tasks far beyond current AI capabilities.
• Ethical Judgment & Responsibility: Especially in regulated sectors, the responsibility for accuracy, safety, and compliance rests with humans, who must exercise ethical judgment, not simply generate text.

STE provides a robust framework, and AI can certainly assist in checking compliance or generating initial drafts. However, it is the human technical writer who applies strategic oversight, translates complex ideas into accessible language, and ultimately ensures the documentation genuinely serves its purpose and its audience. Our services are designed to empower and elevate these indispensable human skills.

Where STE Becomes Indispensable – A Sector Focus

At Shufrans TechDocs, we understand the unique documentation challenges within your industry. We partner with organisations like yours to help master STE:

• In Software Development: Imagine documentation that genuinely empowers users and reduces your support burden, driving adoption and satisfaction for intricate software solutions.
• In Renewable Energy & Sustainability: Flawless operational and maintenance manuals are critical for safety, efficiency, and the reliable functioning of complex infrastructure worldwide.
• In Heavy Machinery & Industrial Equipment: Precision in assembly, maintenance, and safety manuals directly impacts uptime, worker safety, and regulatory adherence for your sophisticated equipment.
• In Biotechnology & Pharmaceuticals: In an industry where accuracy can save lives, STE ensures research protocols, manufacturing guides, and clinical trial documentation are unequivocally clear.
• In Healthcare Technology & Medical Devices: The clarity of instructions for life-saving devices and diagnostic tools is paramount for both user efficacy and regulatory scrutiny.
• In E-learning & Corporate Training Solutions: Consistent and globally comprehensible learning materials accelerate knowledge transfer and improve educational outcomes across diverse audiences.
• In Logistics & Supply Chain Management Technology: Clear documentation for complex technology solutions ensures seamless operations, reducing costly errors and delays in global supply chains.

Our Partnership: Equipping You for Documentation Excellence

Shufrans TechDocs provides the expertise to seamlessly integrate STE into your organisation’s content ecosystem:

1. STE Training: We equip your technical writers and content creators with the principles and practical application of STE, building sustainable in-house capability. This allows your human talent to focus on critical thinking and content strategy.
2. STE Proofreading & Editing: Our specialists meticulously review your existing documentation, refining it to meet stringent STE standards and eradicate ambiguity, ensuring legacy content is future-proofed.
3. STE Technical Writing Services: For new projects or when internal resources are stretched, our experienced writers craft precise, compliant, and user-friendly documentation directly in STE, leveraging their unique human understanding.

Don’t let unclear technical documentation be an overlooked obstacle. Invest in clarity, precision, and global understanding, empowered by human expertise and strategic frameworks like STE.

Ready to explore how human expertise and strategic frameworks like STE can elevate your technical communication? Connect with Shufrans TechDocs today.

View our training calendar.

The perception of organisational knowledge assets often varies greatly across industries and regions. Historically, in many organisations, these crucial resources were primarily viewed as a mere obligation or an unavoidable expenditure – just “good enough” for basic stipulations, rather than a key strategic element. This approach frequently stemmed from an intense focus on rapid product creation and delivery, where the profound worth of clear, user-focused information wasn’t fully grasped.

However, this mindset is rapidly changing. A growing number of progressive enterprises globally are now recognising the immense strategic benefit of their content, moving beyond simple adherence to stipulations and leveraging it as a crucial competitive edge. Does your organisation view its internal and external written resources as a drain or a driver? The answer could profoundly shape your path to success.

Far too many companies still classify their content creation as just another administrative outlay – a box to tick for inspections or financial reviews. Yet, this perspective leads to considerable unmeasured repercussions:

• Operational Inefficiencies and Bloated Costs: Unclear or incomplete knowledge assets frequently trigger a surge in user queries, leading to frustrated customers and an inflation of customer service outlays. Simultaneously, new team members encounter unnecessarily protracted adjustment periods when self-serve knowledge bases are lacking, hindering their full productivity and impacting team morale for months.
• Heightened Compliance Risks and Penalties: Substandard reference materials expose your business to greater risks of regulatory non-compliance. This isn’t just about minor headaches; it can lead to significant financial penalties and substantial damage to your corporate reputation in highly scrutinised markets.
• Impeded Market Performance and Adoption: When individuals encounter confusing directions or manuals, they struggle to utilise your offerings effectively. This directly results in user frustration, diminished engagement with your products, and ultimately, missed opportunities for successful product launches and market penetration.

Conversely, consider the transformative advantages when written resources are regarded as a fundamental investment:

• Enhanced Operational Efficiency and Cost Savings: Empowered users who independently find their answers mean a dramatic reduction in inbound support tickets, freeing your valuable teams to focus on innovation and complex problem-solving rather than repetitive queries. Internally, comprehensive, readily available information dramatically shortens onboarding times, enabling new team members to contribute productively much sooner.
• Boosted Client Loyalty and Market Expansion: Clear, concise instructions enhance the user journey, cultivating trust and encouraging repeat business and positive referrals. Furthermore, well-structured information facilitates a smoother entry into new territories by providing consistent, high-quality support and understanding to diverse markets.
• Strengthened Compliance and Risk Mitigation: Investing in quality knowledge assets proactively ensures robust adherence to international benchmarks and mandates. This not only minimises the risk of penalties but also builds a reputation for reliability and professionalism, strengthening your position in a competitive global landscape.

The Verdict: Written assets are not merely an expense centre. They are your silent engine for operational excellence and sustained advancement.

If your approach to managing these vital resources remains reactive or an afterthought, you’re likely overlooking significant prospects and leaving tangible value untapped.

Unlock Your Knowledge Assets

Ready to transform your documentation from a cost centre into a strategic growth engine? Utilise ASD-STE100 Simplified Technical English to achieve unparalleled clarity and efficiency in your content.

Encourage your team to explore Shufrans Techdocs worldwide online instructor-led training sessions. Our programmes equip your professionals with the practical skills to implement this standard, enabling them to create precise, compliant, and highly effective knowledge assets. Plus, you’ll benefit from 120 days of post-training support to ensure lasting success.

View our training calendar.

Simplified Technical English as part of your content strategy

Hiab loader cranes promise safety, cost efficiency and reliable performance. World class safety features keep operators safe and in control, minimising risk to individuals or the environment. State-of-the-art design and build is covered by Hiab’s service and maintenance contracts that guarantee the longevity of your investment.

ASD-STE100 Simplified Technical English (STE) is a controlled language that is used to write technical manuals in such a way that they can be more easily understood by an international audience. To put it across plainly, STE is a form of controlled language that is guided by 53 technical writing rules that were put together by a committee of linguists, engineers, and manufacturers who established over the years that these writing rules made sense and allowed them to re-write any of their existing documentation based on these rules, making their documentation easier to understand, while maintaining safety, accuracy, and validity.

Develop, deploy, and deliver documentation with STE

The STE specification also includes a core vocabulary of around 930 approved words and 1500 non-approved words that let technical authors write just about everything that they need for for procedural and descriptive texts. Therefore, the use of approved words, compliance with the standard, and a language quality checker tool to complement your content strategy efforts is akin to pooling your most valuable resources where people, internal processes, and innovative technologies become more aligned.

The role of technical authors and technical documentation managers

Technical writers are the go-between for subject-matter-experts (SMEs), engineers, designers and the end-users of documentation. Consequently, the responsibility of creating effective documentation falls on technical authors who will endeavour to send out a clear, unambiguous, and user-friendly message about their products and line of services.

At the level of global information management, technical writing professionals should consider short-term tactics and longer-term strategies to overcome the following:

• An ever-increasing volume of words to write and translate
• Snowballing translation and documentation management costs
• Overlapping information across different versions of similar document types
• Low comprehension levels for the English language jargon.

STE in practice

If this is your first time hearing about STE, the example that follows will hopefully shed more light on the principles and best practices that govern good STE writing. Here is an original piece of text presented in standard English writing:

THE SYNTHETIC LUBRICATING OIL USED IN THIS ENGINE CONTAINS ADDITIVES WHICH, IF ALLOWED TO COME INTO CONTACT WITH THE SKIN FOR PROLONGED PERIODS, CAN BE TOXIC THROUGH ABSORPTION.

And here it is again in STE:

THE OIL IS POISONOUS. DO NOT GET THE ENGINE OIL ON YOUR SKIN.  IT CAN GO THROUGH YOUR SKIN AND INTO YOUR BODY.

Making the comparison between the two types of writing above, you will see that the original writing is rather cumbersome in expression. It is also very likely that the person reading this sentence will have difficulties following the writer’s line of thought because of the longer sentence length and unnecessary information included. In contrast, the text written in STE is much more to the point and simply distils what is pertinent to the person doing this work:

1. The oil is poisonous.
2. I must always be careful not to touch oil without protection.

From this example, STE shows us that warnings and cautions must always start with a simple and clear command that is usually substantiated by a reasoning that comes before or after.  A command informs the user about the precautionary measures to take to avoid danger. Presenting information as if it were a general comment in the original writing obscures the importance of the message and is not specific enough.

What customers are saying.. | HIAB Loader Cranes

VICTOR MARTINEZ YAGÜE, Certified STE Masterclass participant, Hiab Cranes SL “During the introduction to Simplified Technical English STE, Shumin explained to us the relevance of using a controlled English standard and how this could improve our documentation quality. We reviewed and discussed several STE and non-STE examples to help reinforce our learning and memory. Although the rewriting process of our documents was arduous, the trainer tried to make the learning process as enjoyable as possible. Overall, I liked the rewriting workshop and working group review because we got to apply our learning and practised writing in STE a lot. I’d most likely recommend this course to technical writers who are looking to advance, polish, or refine their STE writing skills as part of their career progression.”

Mauro Rovinetti, Technical Data Manager, Hiab – Effer loader cranes “The trainer’s delivery and introduction to Simplified English is very good as she helped us understand what the specification entails and its relevance to my work. The training workshop and overall delivery of Simplified Technical English content has been simply explained, yet complete and exhaustive. Clear English writing is the way to go also for a non-native English speaking audience who may have difficulty understanding the language at times.”

Ricardo Belsue, Technical Support & Documentation Engineer, HIAB Loader Cranes “The introduction to Simplified Technical English was quite useful for my understanding of what the specification entails and how it can be applied to our daily work, with very good materials shared during the workshop. I like STE rule.3.6 Use of active voice. Because sometimes it is not easy to identify when to use active or passive voice, mainly for non-native english speakers. With this rule, it makes more clear when you have to write technical texts.”

An innovative approach to consider for your global documentation landscape

Over the last three decades, STE has emerged as a rather important and universal standard for technical English. Predictably, as a result of language standardisation, STE helps us to achieve a number of benefits. Technical writers become more consistent on a word level. This starts with the simple fact that we are going to use the same word whenever we refer to the same thing, so that means an improved level of consistency and consequently quality improvements.

Where can I learn more about STE?

Shufrans TechDocs regularly hosts online training workshops for technical writers, SMEs, and engineers at different time zones for your convenience. To learn more about our diverse course offerings and workshop customisations that we can do for you and your global technical documentation team, speak to us today!

*Course fee includes exercises, learning aids, certificate of completion, and 120-day post-training support.

⁺⁺A €100 group discount per participant is applicable when two or more participants sign up for the same event. Send us your questions: enquiry@shufrans-techdocs.com.

A €210 fee discount is applicable when you also sign up for Certified STE Masterclass | Europe Online.

Summary of Simplified Technical English (STE)

Simplified Technical English (STE) or ASD-STE100 is a controlled technical English language that is used to write technical manuals in a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequent incorrect use of common STE writing rules.

Why select a Simplified Technical English training with Shufrans?

Shumin is a very knowledgeable STE instructor. She kept the course interesting and was always open to our questions/feedback. The introduction to Simplified Technical English has been greatly beneficial for my understanding of what the specification entails. In terms of preferred rules, I cannot pinpoint a specific set of STE writing rules as they are all valuable. This was my favorite part of the course as I enjoyed analyzing how other writers went about using STE to best apply it to their line of work.

The rewriting workshop was my favorite part of the course as I enjoyed analyzing how other writers went about using STE to best apply it to their line of work. I would highly recommend this course to all technical writers. Shumin Chen takes the time to clearly explain the rules of STE. A very attentive instructor, indeed. If given the chance, I would really enjoy working along side her. Michael Palmieri, Documentation Specialist, AON3D | The Advanced Additive Manufacturing Platform

STE Course Outline*

We’re committed to providing the highest quality learning experience in all our online workshops. Therefore, we’ve made the decision to cap all our online workshop session sizes at just five participants, starting 5 May 2025.

This intimate virtual environment fosters richer discussions, more personalised feedback, and a greater overall impact on your understanding and application of key technical communication standards like Simplified Technical English. Learn better, communicate better, across all our courses. This two-day Online STE Workshop includes interactive training, exercises, and a 120-day post-training consultation.

• Day 1: Classroom Training
  1. Practical overview of Simplified Technical English
  2. How STE helps both native & non-native speakers of English
  3. Benefits of adopting the STE international writing standard
  4. Writing rules and how to apply them in practice
  5. How to use the general vocabulary.
  6. Approved and non-approved words discussion and the rationale behind.

• Day 2: Application, Review, & Exercises
  1. How to deal with industry-specific terminology
  2. How to use STE for various documentation types
  3. How to implement STE with minimal disruption to on-going production and existing documentation
  4. Practical workshop session for applying STE rules to your own documents
  5. Review, edit, and discuss participants’ own documents to reinforce learning.
  6. Classroom presentation of own documents.

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Who should attend this Simplified Technical English training?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• Graphics specialists
• ILS managers
• Maintenance managers
• Operation managers
• Product managers
• Project managers
• Quality managers
• Software research engineers
• Technical illustrators
• Technical writers
• Translation managers
• Translators.

What technical writing outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Enhanced Communication & Efficiency: Authors will gain the skills to create clear, consistent, and easily translatable technical documentation, facilitating effective communication with a global audience and streamlining the writing process.
• Improved Operational Safety & Reduced Downtime: By mastering STE principles, teams will produce unambiguous documentation that minimises misunderstandings, directly contributing to improved operational safety and a reduction in costly AOG/downtime.
• Optimised Lifecycle Support & Cost Reduction: Training will enable modular writing and content reuse, leading to maximised consistency, optimised product lifecycle support, and a significant reduction in the overall cost of creating and maintaining technical publications.

What customers are saying..

The introduction was a good and concise way to familiarize yourself with STE basics. I’ve a background in plain language, so for example the rule on noun clusters makes perfect sense. I’m all about simplification, so substituting verbs like “eliminate” for verbs like “remove” or “stop” will be my new quest. The STE exercises were helpful in getting to grasp with STE during the training workshop. I’d very likely recommend this course to anyone planning to introduce STE as it’s got a great practical angle. Jenni Virtaluoto, PhD, Senior Lecturer, University of Jyväskylä, Finland

ASD-STE100 Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 200 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, she found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industrial sectors ranging from machinery to IT, automotive to medical equipment.