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VMI Group: Standardising Content for Enhanced Operational Excellence in High-Tech Machinery with Simplified Technical English

VMI Group: Standardising Content for Enhanced Operational Excellence in High-Tech Machinery with Simplified Technical English

Transforming Technical Communication and Training for Global Efficiency in Manufacturing

Client: VMI Group (Global Operations)

Industry: High-Tech Machinery (Tyre, Rubber, Can, and Care Industries)

Location: Epe, The Netherlands (On-site Training)

Challenge: Ensuring consistent, unambiguous technical documentation and training materials across diverse global teams and specialised functions within a complex machinery manufacturing environment.

Solution: A focused, three-day ASD-STE100 training and masterclass delivered by Shufrans TechDocs to a mixed group of technical communication and instructional design professionals. The third day was exclusively for masterclass participants who had previously completed an STE course.

Results: Enhanced clarity in documentation, improved efficiency in content creation, and strengthened precision in training delivery, directly impacting product lifecycle support and global communication.

 

The Challenge: Precision in a World of Complex Machinery

VMI Group stands as a global leader in designing and manufacturing high-tech machinery for demanding industries, including tyre, rubber, can, and care products. Their sophisticated equipment requires technical documentation and training materials of the highest clarity and precision to ensure operational safety, efficient maintenance, and effective knowledge transfer across their worldwide customer base and internal teams.

However, as with many global enterprises dealing with intricate technology, VMI Group faced the challenge of maintaining absolute consistency and unambiguous language across their varied documentation outputs. This complexity was compounded by a diverse team of professionals involved in content creation, including:

  • Instructional Designers & Curriculum Developers: Responsible for creating training materials that must be universally understood by operators and technicians.
  • Technical Writers & Senior Technical Writers: Tasked with authoring detailed manuals, specifications, and service guides for highly specialised machinery.
  • Linguists: Critical for ensuring accuracy in content that would inevitably be translated for international markets.
  • Engineers: Providing essential technical input that needed to be integrated into clear, actionable documentation.

Inconsistencies or ambiguities in any part of this documentation chain could lead to inefficiencies, rework, increased translation costs, and, crucially, potential operational errors in the field.

 

 

The Solution: Shufrans TechDocs’ Tailored STE Training & Masterclass

VMI Group partnered with Shufrans TechDocs for a comprehensive, three-day ASD-STE100 training and masterclass. Understanding the mixed bag of roles and diverse work areas (including extrusion processes) involved, Shufrans TechDocs delivered a programme designed to provide both foundational STE principles and advanced application for VMI Group’s specific needs.

The training was structured as follows:

  • Days 1 & 2 (Core STE Training): Covered fundamental STE principles, writing rules, and controlled vocabulary. This section was open to all participants.
  • Day 3 (Masterclass for Advanced Participants): Exclusively for individuals who had previously completed an STE course, this session delved into more complex scenarios, nuanced application, and advanced best practices for implementing STE across varied technical content.

The training emphasised practical application, utilising VMI Group’s own documentation examples where relevant, to ensure immediate and tangible skill transfer. Shufrans TechDocs’ expertise in ASD-STE100 ensured that VMI Group’s teams were equipped with the latest standards and best practices.

The Results: Unifying Communication, Enhancing Operational Excellence

By undertaking the ASD-STE100 training and masterclass with Shufrans TechDocs, VMI Group achieved measurable advancements in its technical communication:

  • Enhanced Documentation Clarity: All participants gained a unified understanding and application of STE, drastically minimising ambiguity in their technical documents and training materials. This directly translates to safer and more efficient machine operation and maintenance.
  • Improved Content Efficiency: Technical writers and instructional designers could create content more quickly and with greater consistency, reducing drafting time and internal review cycles.
  • Optimised Translation Workflows: Linguists gained highly consistent and unambiguous source text, leading to faster, more accurate, and more cost-effective translations for VMI Group’s global reach.
  • Stronger Cross-Functional Understanding: Engineers and field experts, now familiar with STE, could provide more precise input, fostering better collaboration with documentation teams.
  • Accelerated Professional Development: The training upskilled a broad range of professionals, enhancing their capabilities in critical communication, which is vital for continuous improvement in a high-tech manufacturing environment.

VMI Group’s investment in STE training with Shufrans TechDocs has proven to be a strategic move, empowering their teams to produce clear, consistent, and highly effective technical documentation and training materials, thereby supporting their commitment to innovation and global operational excellence.

If your organisation faces similar challenges in global technical communication, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

www.shufrans.com

Shufrans TechDocs Reinforces Commitment to Practical, Experience-Led Simplified Technical English (STE) Training

Shufrans TechDocs Reinforces Commitment to Practical, Experience-Led Simplified Technical English (STE) Training

FOR IMMEDIATE RELEASE

SINGAPORE – 10 June 2025 – Shufrans TechDocs today reaffirmed its position as a leading provider of expert-led training in ASD-STE100 Simplified Technical English, emphasising a profound commitment to practical, real-world application, honed over two decades of dedicated experience.

At the core of Shufrans TechDocs’ unique offering is the extensive, hands-on experience of its lead trainer, Ms. Shumin Chen, Head of ASD-STE100 Simplified Technical English training & implementation, whose journey in applying STE principles began in 2006. This foundational knowledge, cultivated directly within complex technical environments, significantly predates many contemporary certification frameworks, providing a depth of practical insight that is unparalleled.

 

“Our mission at Shufrans TechDocs has always been to empower technical communicators with truly actionable skills,” says Shumin. “My 20 years in the field have taught me that effective STE isn’t just about rules; it’s about practical application that makes a tangible difference in documentation clarity, efficiency, and global translatability. Our training programmes reflect this real-world perspective, moving beyond theoretical concepts to deliver immediate, impactful results for our clients.”

Shufrans TechDocs’ training methodology is distinguished by:

  • Decades of Practical Expertise: Leveraging over 20 years of direct, on-the-job experience in applying STE. This deep, real-world grounding ensures that our training is informed by actual industry challenges and effective solutions.
  • Focus on Actionable Skills: Ensuring participants gain concrete techniques they can implement immediately. Our programmes are designed to move beyond theory, providing practical methodologies that lead to instant improvements in documentation quality.
  • Enhanced Clarity and Readability: Enabling clients to produce documentation that is unambiguous and easy to understand. This commitment to precision helps prevent misinterpretation, reducing errors and improving user safety and efficiency.
  • Improved Global Communication: Facilitating more efficient and accurate translation processes. By simplifying the source language, we help organisations achieve consistent messaging and reduce translation costs significantly across diverse markets.

By focusing on battle-tested methodologies and genuine expertise, Shufrans TechDocs continues to be the trusted partner for organisations seeking to achieve superior technical communication standards.

About Shufrans TechDocs: Shufrans TechDocs is a specialist consultancy providing expert training and services in Simplified Technical English (ASD-STE100). With a focus on practical application and real-world results, Shufrans TechDocs empowers organisations to enhance the clarity, precision, and efficiency of their technical documentation.

STC Webinar: STE as a simplistic dichotomy or quite something else?

STC Webinar: STE as a simplistic dichotomy or quite something else?

Society for Technical Communication (STC Webinar: India Chapter) is hosting the Simplified Technical English Webinar conducted by Shufrans TechDocs on 5 September (Saturday), at 11:00 AM IST (100mins+15mins for Q&A).

Simplified Technical English: A simplistic dichotomy or quite something else?

Dates: Saturday, 5 September 2020

Time: 11:00 AM to 12:45 PM, India Standard Time (IST)

Simplified Technical English (STE) or ASD-STE100 is a controlled technical English language that is used to write technical manuals in a way that they can be more easily understood by an international audience. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. 

This STC webinar explores the usability of Simplified Technical English outside of maintenance documentation. We will discuss industry examples that demonstrate the versatility of this documentation standard that has been in active use since the 1980s.

As a very simple example, one of our customers actually makes coffee machines.  Coffee machines seem to have nothing to do with aircraft. However, 98% of passenger aircraft actually have coffee machines on board, and they need their documentation in Simplified English. Now, if this coffee machine happens to be in an office, or in a medical practitioner’s practice, or in a cafeteria, would it require documentation that is all that different from the documentation on board an aircraft? No, because if anything at all, we just restrict the rules a little bit less. Aerospace tends to be a little bit more restrictive, we just relax the rules a little bit for other industries.

Programme Highlights

  1. The applicability of Simplified Technical English across different industries
  2. How STE is different from company style guides
  3. STE case studies from different industries.
  4. STE writing rules 
  5. Customising vocabulary & terminology 
  6. Reaping the benefits of STE.
  7. STE in a nutshell
  8. Implementing STE with minimal disruption to on-going production and existing documentation
  9. Ensuring a seamless transition to STE writing at work.

About the Speaker

Since 2006, Ms Shumin Chen has been working as a consultant with customers in various industries worldwide: aerospace & defence, banking, consumer products, healthcare, IT, medical, and fitness equipment. She has helped many companies with their documentation needs, based on standards where possible, and is widely regarded as a leading expert in ASD-STE100 Simplified Technical English training, aviation documentation and multilingual documentation.

Ms Chen now heads the ASD-STE100 training arm of Shufrans TechDocs in Singapore. In her current role, Ms Chen continues to focus on the practical implementation of international standards to facilitate the efficient creation and management of multilingual documentation.

 

Open Simplified Technical English workshop in Tampere, Finland

Open Simplified Technical English workshop in Tampere, Finland

Quick facts

Dates: 27 – 28 October 2016

Location: Tampere, Finland

Length of training: 2 days

Early bird registration: Before 7 October 2016

Sign up early to enjoy a 20% training discount

Deadline for registration: 20 October 2016

Summary

ASD-STE100 Simplified Technical English (STE) is a controlled language that is used to write technical manuals in such a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequently incorrect use of common STE writing rules.

STE is a ‘way of life’ in the field of technical writing and documentation. The ASD-STE100 exercises covered a wide spectrum of topics from choosing between approved and non-approved words to recreating documentation in STE. Shumin expertly guides us from classroom learning mode to real-life practical application of STE rules. The materials that she presented were informative and very convincing.” Martin Broekhuis, Technical Editor, Webasto.

Course outline*

  • Practical overview of ASD-STE100 Simplified Technical English
  • How STE helps both native & non-native speakers of English
  • Writing rules and how to apply them in practice
  • How to use the general vocabulary
  • How to deal with industry-specific terminology
  • How to use STE for various documentation types
  • How to implement STE with minimal disruption to on-going production and existing documentation
  • Hands-on STE editing and review

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Who should attend?

  • Compliance managers
  • CIO, COO, CTO
  • Customer support managers
  • Documentation managers
  • Editors
  • Engineering managers
  • Engineers and SMEs who create documentation
  • ILS managers
  • Maintenance managers
  • Operation managers
  • Product managers
  • Project managers
  • Quality managers
  • Technical writers
  • Translation managers
  • Translators

What training outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

  • Author more efficiently
  • Communicate more effectively with a global audience
  • Improve operational safety
  • Reduce AOG / downtime
  • Facilitate modular writing and reuse
  • Facilitate teamwork
  • Facilitate translation
  • Maximise consistency
  • Optimise product lifecycle support
  • Reduce the cost of creating and maintaining technical publications

Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.

This training workshop is hosted by Citec Finland, our preferred training partner in Finland.

STE workshop Tampere by Shufrans