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The Challenge: Precision in High-Stakes Global Operations

Weatherford, a prominent global energy services company, operates at the forefront of onshore drilling and well completion. In such a high-stakes environment, which often involves highly sensitive downhole operations, the clarity and accuracy of technical documentation are not merely regulatory requirements but fundamental pillars of safety, operational efficiency, and environmental responsibility.

Maintaining a unified standard of communication across a globally dispersed workforce, with teams operating in different time zones (Europe, US & Canada, APAC), presents a significant challenge. Ambiguity in crucial documents, especially those related to complex drilling procedures or sensitive well completion activities, could lead to:

• Serious safety incidents or operational errors.
• Increased downtime and costly operational inefficiencies.
• Misinterpretations during complex well interventions.
• Challenges in compliance with diverse international regulations.
• Difficulties in efficient knowledge transfer and training.

Weatherford sought a scalable solution that could standardise their technical language, ensuring every instruction was understood unambiguously, regardless of the reader’s location or native language, with particular emphasis on the critical safety aspects of their operations.

The Solution: Targeted Online STE Training for a Global Workforce

Shufrans TechDocs partnered with Weatherford to implement a comprehensive ASD-STE100 training programme delivered entirely online, accommodating their global presence and various time zones. This approach ensured accessibility and consistency across their international teams. The training was delivered in multiple batches for participants from Europe, the US & Canada, and the APAC regions.

While a significant portion of the participants were engineers, the training was highly beneficial for several other key roles crucial to Weatherford’s operations:

• Technical Writers/Documentation Specialists: Direct authors of manuals and procedures, ensuring consistency and clarity from the source.
• Field Service Technicians/Operators: Directly implement procedures; clear instructions are paramount for safe and effective high-risk operations.
• Safety Officers/Compliance Specialists: Ensure adherence to safety protocols and regulatory standards, benefiting from unambiguous documentation.
• Training & Development Personnel: Responsible for creating clear and effective training materials for new hires and ongoing professional development.
• Supply Chain & Logistics Personnel: Who interpret specifications for equipment and materials, where precision avoids errors in ordering and handling.

The training focused on real-world application, working on the types of documents most critical to Weatherford’s operations:

• Drilling Procedures & Protocols: For various onshore drilling techniques, ensuring step-by-step clarity.
• Safety Procedures & High-Risk Operation Manuals: Covering all critical safety aspects, including the precise handling of specialised and sensitive materials used in well completion.
• Tool Operation & Maintenance Manuals: For specialised drilling tools and equipment.
• Technical Specifications & Data Sheets: Ensuring precise definitions for components and performance characteristics.
• Emergency Response Procedures: Where immediate and clear understanding can mitigate severe risks.
• Field Service Reports: For consistent and accurate reporting of observations and actions from the field.

The Results: Elevated Clarity, Enhanced Safety, and Optimised Global Operations

By embracing ASD-STE100 online training with Shufrans TechDocs, Weatherford achieved significant improvements across its technical communication landscape:

• Enhanced Safety & Reduced Risk: The primary benefit, especially for sensitive and high-risk operations, was a drastic reduction in ambiguity, leading to clearer, safer operational procedures and a lower risk of misinterpretation.
• Improved Operational Efficiency: Clearer procedures streamlined onshore drilling operations, reducing downtime and costly errors.
• Strengthened Global Consistency: A unified language standard ensured that documentation was consistently understood by diverse teams worldwide, regardless of geographical location or native language.
• Optimised Knowledge Transfer: Training materials became more effective, accelerating the onboarding of new personnel and improving ongoing professional development for all technical roles.
• Facilitated Compliance: Adherence to STE principles supported compliance with stringent industry regulations and safety standards globally.

Weatherford’s investment in STE training has transformed their technical documentation into a strategic asset, reinforcing their commitment to safety, efficiency, and operational excellence across their global onshore drilling and energy services.

If your organisation faces similar challenges in achieving uncompromising clarity and operational readiness through precise communication, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

www.shufrans.com

*Course fee includes exercises, learning aids, certificate of completion, and 120-day post-training support.

⁺⁺A group discount of up to €500 is applicable when two or more participants sign up for the same event. Send us your questions: enquiry@shufrans-techdocs.com.

🏷️ A €210 fee discount is applicable when you also sign up for 🆕 Certified STE Masterclass | Europe Online.

Summary of Simplified Technical English (STE)

Simplified Technical English (STE) or ASD-STE100 is a controlled technical English language that is used to write technical manuals in a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequent incorrect use of common STE writing rules.

Why select a Simplified Technical English training with Shufrans?

Shumin is a very knowledgeable STE instructor. She kept the course interesting and was always open to our questions/feedback. The introduction to Simplified Technical English has been greatly beneficial for my understanding of what the specification entails. In terms of preferred rules, I cannot pinpoint a specific set of STE writing rules as they are all valuable. This was my favorite part of the course as I enjoyed analyzing how other writers went about using STE to best apply it to their line of work.

The rewriting workshop was my favorite part of the course as I enjoyed analyzing how other writers went about using STE to best apply it to their line of work. I would highly recommend this course to all technical writers. Shumin Chen takes the time to clearly explain the rules of STE. A very attentive instructor, indeed. If given the chance, I would really enjoy working along side her. Michael Palmieri, Documentation Specialist, AON3D | The Advanced Additive Manufacturing Platform

STE Course Outline*

We’re committed to providing the highest quality learning experience in all our online workshops. Therefore, we’ve made the decision to cap all our online workshop session sizes at just five participants, starting 5 May 2025.

This intimate virtual environment fosters richer discussions, more personalised feedback, and a greater overall impact on your understanding and application of key technical communication standards like Simplified Technical English. Learn better, communicate better, across all our courses. This two-day Online STE Workshop includes interactive training, exercises, and a 120-day post-training consultation.

• Day 1: Classroom Training
  1. Practical overview of Simplified Technical English
  2. How STE helps both native & non-native speakers of English
  3. Benefits of adopting the STE international writing standard
  4. Writing rules and how to apply them in practice
  5. How to use the general vocabulary.
  6. Approved and non-approved words discussion and the rationale behind.

• Day 2: Application, Review, & Exercises
  1. How to deal with industry-specific terminology
  2. How to use STE for various documentation types
  3. How to implement STE with minimal disruption to on-going production and existing documentation
  4. Practical workshop session for applying STE rules to your own documents
  5. Review, edit, and discuss participants’ own documents to reinforce learning.
  6. Classroom presentation of own documents.

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Who should attend this Simplified Technical English training?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• Graphics specialists
• ILS managers
• Maintenance managers
• Operation managers
• Product managers
• Project managers
• Quality managers
• Software research engineers
• Technical illustrators
• Technical writers
• Translation managers
• Translators.

What technical writing outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Enhanced Communication & Efficiency: Authors will gain the skills to create clear, consistent, and easily translatable technical documentation, facilitating effective communication with a global audience and streamlining the writing process.
• Improved Operational Safety & Reduced Downtime: By mastering STE principles, teams will produce unambiguous documentation that minimises misunderstandings, directly contributing to improved operational safety and a reduction in costly AOG/downtime.
• Optimised Lifecycle Support & Cost Reduction: Training will enable modular writing and content reuse, leading to maximised consistency, optimised product lifecycle support, and a significant reduction in the overall cost of creating and maintaining technical publications.

What customers are saying..

The introduction was a good and concise way to familiarize yourself with STE basics. I’ve a background in plain language, so for example the rule on noun clusters makes perfect sense. I’m all about simplification, so substituting verbs like “eliminate” for verbs like “remove” or “stop” will be my new quest. The STE exercises were helpful in getting to grasp with STE during the training workshop. I’d very likely recommend this course to anyone planning to introduce STE as it’s got a great practical angle. Jenni Virtaluoto, PhD, Senior Lecturer, University of Jyväskylä, Finland

ASD-STE100 Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 200 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, she found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industrial sectors ranging from machinery to IT, automotive to medical equipment.

*Course fee includes exercises, learning aids, certificate of completion, and 120-day post-training support.

⁺⁺A group discount of up to €500 is applicable when two or more participants sign up for the same event. Send us your questions: enquiry@shufrans-techdocs.com.

🏷️ A €210 fee discount is applicable when you also sign up for 🆕 Certified STE Masterclass | US Canada Online.

Summary

Simplified Technical English (STE) is a controlled language that is used to write technical manuals in a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. Ms. Shumin Chen will show participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequent incorrect use of common STE writing rules.

Course outline*

We’re committed to providing the highest quality learning experience in all our online workshops. Therefore, we’ve made the decision to cap all our online workshop session sizes at just five participants, starting 5 May 2025.

This intimate virtual environment fosters richer discussions, more personalised feedback, and a greater overall impact on your understanding and application of key technical communication standards like Simplified Technical English. Learn better, communicate better, across all our courses. This three-day Online STE Workshop includes interactive training, exercises, and a 120-day post-training consultation.

• Day 1: Classroom Training
  1. Practical overview of Simplified Technical English
  2. How STE helps both native & non-native speakers of English
  3. Benefits of adopting the STE international writing standard
  4. Writing rules and how to apply them in practice.

• Day 2: Application & Exercises
  1. How to use the general vocabulary.
  2. Approved and non-approved words discussion and the rationale behind.
  3. How to deal with industry-specific terminology
  4. How to use STE for various documentation types.

• Day 3: Review, & Exercises
  1. Practical workshop session for applying STE rules to your own documents
  2. Review, edit, and discuss participants’ own documents to reinforce learning
  3. How to implement STE with minimal disruption to on-going production and existing documentation.
  4. Classroom presentation of own documents.

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

What customers are saying..

I was looking forward to the training and was not disappointed. I think that the training was valuable and would recommend that my colleagues take the training either on line or in person. Being able to send a sample document and then working on it together using my new STE skills was very helpful and valuable. Shumin was extremely knowledgeable and gave many practical examples. I hope to be able to make use of the support period post-training. Deborah Tonkin, Technical Information Engineer, Komatsu

Why select a Simplified Technical English training with Shufrans?

The introduction to ASD-STE100 was good and informative for someone like me with zero knowledge of the STE standard before. Rule 6.3 in STE writing summarizes the best of what I can take with me. There was quite a lot from the STE exercises to consume regarding grammar. Nevertheless, the worksheets were very good and helpful. I gained quite a lot of knowledge from them and they were the best part of this training workshop. Shumin was very professional and sharp as a razor. The best takeaway for me from her workshop is to give more thought to how I build my sentences rather than focussing on specific ‘allowed’ or ‘approved’ words. Jeppe Friis, Technical Inspector, Maersk Drilling Maintenance Support

Who should attend this ASD-STE100 workshop?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• Graphics specialists
• ILS managers
• Maintenance managers
• Operation managers
• Product managers
• Project managers
• Quality managers
• Software research engineers
• Technical illustrators
• Technical writers
• Translation managers
• Translators.

What ASD-STE100 workshop training outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Enhanced Communication & Efficiency: Authors will gain the skills to create clear, consistent, and easily translatable technical documentation, facilitating effective communication with a global audience and streamlining the writing process.
• Improved Operational Safety & Reduced Downtime: By mastering STE principles, teams will produce unambiguous documentation that minimises misunderstandings, directly contributing to improved operational safety and a reduction in costly AOG/downtime.
• Optimised Lifecycle Support & Cost Reduction: Training will enable modular writing and content reuse, leading to maximised consistency, optimised product lifecycle support, and a significant reduction in the overall cost of creating and maintaining technical publications.

ASD-STE100 Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.

*Course fee includes exercises, learning aids, certificate of completion, and 120-day post-training support.

⁺⁺A group discount of up to €500 is applicable when two or more participants sign up for the same event. is applicable when two or more participants sign up for the same event. Send us your questions: enquiry@shufrans-techdocs.com.

🏷️ A €210 fee discount is applicable when you also sign up for 🆕 Certified STE Masterclass | Asia Pacific (APAC) Online.

Rediscover clarity in documentation with STE

Simplified Technical English (STE) or ASD-STE100 is a controlled technical English language that is used to write technical manuals in a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate.

ASD-STE100 is mandated by several commercial and military specifications (MIL-SPEC) that control the style and content of maintenance documentation. Military defence standards (MIL-SPEC / MIL-STD) such as MIL-STD-3048, as well as technical documentation standards like S1000D and ATA iSpec 2200 recommend the use of ASD-STE100. In ASD-STE100, technical authors are encouraged to keep sentences brief and paragraphs short, while ensuring the completeness of information.

Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. Ms. Shumin Chen will show participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequently incorrect use of common STE writing rules.

The ASD-STE100 workshop conducted by Shufrans TechDocs made for a very good introduction to STE for new as well as intermediate users of the STE writing standard. The presentation on rules was very clear and I liked the emphasis on the fact that the rules are weighted and how one can use them flexibly. The exercises completed during this training were good and provided real world examples in technical writing in a practical way. I’d very likely recommend this course to someone else. This course is a must for any new technical writers or technical publication employees. Neil Winson, Technical Writer, Airbus Helicopters

MEA Online STE Workshop Course Outline*

We’re committed to providing the highest quality learning experience in all our online workshops. Therefore, we’ve made the decision to cap all our online workshop session sizes at just five participants, starting 5 May 2025.

This intimate virtual environment fosters richer discussions, more personalised feedback, and a greater overall impact on your understanding and application of key technical communication standards like Simplified Technical English. Learn better, communicate better, across all our courses. This two-day Online STE Workshop includes interactive training, exercises, and a 120-day post-training consultation.

• Day 1: Classroom Training
  1. Practical overview of Simplified Technical English
  2. How STE helps both native & non-native speakers of English
  3. Benefits of adopting the STE international writing standard
  4. Writing rules and how to apply them in practice
  5. How to use the general vocabulary.
  6. Approved and non-approved words discussion and the rationale behind.

• Day 2: Application, Review, & Exercises
  1. How to deal with industry-specific terminology
  2. How to use STE for various documentation types
  3. How to implement STE with minimal disruption to on-going production and existing documentation
  4. Practical workshop session for applying STE rules to your own documents
  5. Review, edit, and discuss participants’ own documents to reinforce learning
  6. Classroom presentation of own documents.

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Who should attend this Simplified Technical English training?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• Graphics specialists
• ILS managers
• Maintenance managers
• Operation managers
• Product managers
• Project managers
• Quality managers
• Software research engineers
• Technical illustrators
• Technical writers
• Translation managers
• Translators.

What training outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Enhanced Communication & Efficiency: Authors will gain the skills to create clear, consistent, and easily translatable technical documentation, facilitating effective communication with a global audience and streamlining the writing process.
• Improved Operational Safety & Reduced Downtime: By mastering STE principles, teams will produce unambiguous documentation that minimises misunderstandings, directly contributing to improved operational safety and a reduction in costly AOG/downtime.
• Optimised Lifecycle Support & Cost Reduction: Training will enable modular writing and content reuse, leading to maximised consistency, optimised product lifecycle support, and a significant reduction in the overall cost of creating and maintaining technical publications.

ASD-STE100 Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 200 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their ASD-STE100 technical writing and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.