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The Challenge: Precision in High-Stakes Global Operations

Weatherford, a prominent global energy services company, operates at the forefront of onshore drilling and well completion. In such a high-stakes environment, which often involves highly sensitive downhole operations, the clarity and accuracy of technical documentation are not merely regulatory requirements but fundamental pillars of safety, operational efficiency, and environmental responsibility.

Maintaining a unified standard of communication across a globally dispersed workforce, with teams operating in different time zones (Europe, US & Canada, APAC), presents a significant challenge. Ambiguity in crucial documents, especially those related to complex drilling procedures or sensitive well completion activities, could lead to:

• Serious safety incidents or operational errors.
• Increased downtime and costly operational inefficiencies.
• Misinterpretations during complex well interventions.
• Challenges in compliance with diverse international regulations.
• Difficulties in efficient knowledge transfer and training.

Weatherford sought a scalable solution that could standardise their technical language, ensuring every instruction was understood unambiguously, regardless of the reader’s location or native language, with particular emphasis on the critical safety aspects of their operations.

The Solution: Targeted Online STE Training for a Global Workforce

Shufrans TechDocs partnered with Weatherford to implement a comprehensive ASD-STE100 training programme delivered entirely online, accommodating their global presence and various time zones. This approach ensured accessibility and consistency across their international teams. The training was delivered in multiple batches for participants from Europe, the US & Canada, and the APAC regions.

While a significant portion of the participants were engineers, the training was highly beneficial for several other key roles crucial to Weatherford’s operations:

• Technical Writers/Documentation Specialists: Direct authors of manuals and procedures, ensuring consistency and clarity from the source.
• Field Service Technicians/Operators: Directly implement procedures; clear instructions are paramount for safe and effective high-risk operations.
• Safety Officers/Compliance Specialists: Ensure adherence to safety protocols and regulatory standards, benefiting from unambiguous documentation.
• Training & Development Personnel: Responsible for creating clear and effective training materials for new hires and ongoing professional development.
• Supply Chain & Logistics Personnel: Who interpret specifications for equipment and materials, where precision avoids errors in ordering and handling.

The training focused on real-world application, working on the types of documents most critical to Weatherford’s operations:

• Drilling Procedures & Protocols: For various onshore drilling techniques, ensuring step-by-step clarity.
• Safety Procedures & High-Risk Operation Manuals: Covering all critical safety aspects, including the precise handling of specialised and sensitive materials used in well completion.
• Tool Operation & Maintenance Manuals: For specialised drilling tools and equipment.
• Technical Specifications & Data Sheets: Ensuring precise definitions for components and performance characteristics.
• Emergency Response Procedures: Where immediate and clear understanding can mitigate severe risks.
• Field Service Reports: For consistent and accurate reporting of observations and actions from the field.

The Results: Elevated Clarity, Enhanced Safety, and Optimised Global Operations

By embracing ASD-STE100 online training with Shufrans TechDocs, Weatherford achieved significant improvements across its technical communication landscape:

• Enhanced Safety & Reduced Risk: The primary benefit, especially for sensitive and high-risk operations, was a drastic reduction in ambiguity, leading to clearer, safer operational procedures and a lower risk of misinterpretation.
• Improved Operational Efficiency: Clearer procedures streamlined onshore drilling operations, reducing downtime and costly errors.
• Strengthened Global Consistency: A unified language standard ensured that documentation was consistently understood by diverse teams worldwide, regardless of geographical location or native language.
• Optimised Knowledge Transfer: Training materials became more effective, accelerating the onboarding of new personnel and improving ongoing professional development for all technical roles.
• Facilitated Compliance: Adherence to STE principles supported compliance with stringent industry regulations and safety standards globally.

Weatherford’s investment in STE training has transformed their technical documentation into a strategic asset, reinforcing their commitment to safety, efficiency, and operational excellence across their global onshore drilling and energy services.

If your organisation faces similar challenges in achieving uncompromising clarity and operational readiness through precise communication, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

www.shufrans.com

**Course fee includes exercises, learning aids, certificate of completion, and 90-day post-training support.

Summary

Simplified Technical English (STE) is a controlled language that is used to write technical manuals in such a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequently incorrect use of common STE writing rules.

I’ve found all the rules introduced in this workshop equally valuable and applicable in my field of work. The ASD-STE100 Specification is very useful for searching examples and finding STE compliant alternatives. It was also great that we has such a large number of practical exercises. Personally, it would be more valuable to have more context available. This helps us judge how to apply STE optimally. Thank you Shumin! Your workshop was concise, clear, and pragmatic. I also liked the occasional humour! 🙂 Diane Goodrick, Information Architect/ Author Trainer, Schindler Group.

Course outline*

• Day 1: Classroom Training
  1. Practical overview of Simplified Technical English
  2. How STE helps both native & non-native speakers of English
  3. Benefits of adopting the STE international writing standard
  4. Writing rules and how to apply them in practice
  5. How to use the general vocabulary.
  6. Approved and non-approved words discussion and the rationale behind.

• Day 2: Application, Review, & Exercises
  1. How to deal with industry-specific terminology
  2. How to use STE for various documentation types
  3. How to implement STE with minimal disruption to on-going production and existing documentation
  4. Practical workshop session for applying STE rules to your own documents
  5. Review, edit, and discuss participants’ own documents to reinforce learning
  6. Classroom presentation of own documents.

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Who should attend?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• Graphics specialists
• ILS managers
• Maintenance managers
• Operation managers
• Product managers
• Project managers
• Quality managers
• Software research engineers
• Technical illustrators
• Technical writers
• Translation managers
• Translators.

What training outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Author more efficiently
• Communicate more effectively with a global audience
• Improve operational safety
• Reduce AOG / downtime
• Facilitate modular writing and reuse
• Facilitate teamwork
• Facilitate translation
• Maximise consistency
• Optimise product lifecycle support
• Reduce the cost of creating and maintaining technical publications.

Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.