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In the complex landscape of modern engineering and manufacturing, the concept of a digital thread is no longer a futuristic vision—it’s a fundamental requirement. From initial design to in-service maintenance, the digital thread connects vast amounts of data, enabling a seamless flow of information that drives efficiency, safety, and innovation. But what happens when this critical thread is woven with ambiguous, inconsistent language?

The answer is simple: its integrity is compromised.

While we invest heavily in cutting-edge technology—from machine learning to generative AI—we often overlook the most basic and powerful component of our data ecosystem: language. The quality of your data depends on its source. If that source is human-generated text, full of synonyms, idioms, and complex sentence structures, your advanced systems are built on an unreliable foundation. This is the “garbage in, garbage out” problem, and it directly undermines data integrity.

This is where a controlled language, specifically Simplified Technical English (STE), becomes your most valuable asset.

Beyond Documentation: STE as a Data Enabler

Many see STE as a tool for technical writing—a way to make manuals clearer and reduce translation costs. While this is true, it misses the far more profound strategic value. For Data Architects, Knowledge Engineers, and Information Architects, STE is a data standard.

• Fuelling the Knowledge Graph: A knowledge graph maps relationships between entities. It thrives on clear, unambiguous data. By enforcing a single, controlled vocabulary, STE ensures that concepts are described consistently across all documents. For example, “install a pump” will never be confused with “fit a pump.” This linguistic consistency provides a clean, structured source from which a knowledge graph can accurately infer relationships, leading to a richer, more reliable network of knowledge.

• Strengthening the Digital Thread: The digital thread’s power lies in its continuity. A consistent description of a component in a design specification, for example, must carry through to the assembly instructions, maintenance procedures, and even a fault report. STE acts as the linguistic backbone of this thread, ensuring that every piece of information remains clear and connected. This continuity is vital for predictive maintenance, supply chain optimisation, and efficient lifecycle management.
• Accelerating Machine Learning & NLP: Unstructured data is the biggest bottleneck for machine learning and natural language processing (NLP). The time and effort spent cleaning, normalising, and disambiguating text data is a significant cost. STE bypasses this problem entirely. By providing a pre-cleaned, logically structured dataset, it dramatically reduces the overhead for training AI models, allowing organisations to derive actionable insights faster and with greater confidence.

A Strategic Advantage

The strategic adoption of STE is not just an incremental improvement; it’s a step-change in how an organisation manages its knowledge. A commitment to data integrity from the linguistic layer upwards offers a significant competitive advantage.

It’s about a holistic approach—from the engineers who create the initial specifications to the product managers who oversee the lifecycle, and the compliance officers who need to ensure every step is traceable. STE is the common language that binds these roles together, ensuring that clarity, safety, and efficiency are built into the very fabric of the data itself.

The synergy of STE with modern data systems is undeniable. It’s the simple, consistent effort that delivers exponential returns, transforming small improvements into a powerful, enduring competitive advantage.

To learn more and begin your journey towards a more robust digital future, we invite you to explore the international standard and its practical application at www.asd-ste100.net.

Contact us today to explore how a partnership with Shufrans TechDocs can elevate your team to the next level of STE mastery.

🗓️ View our training calendar.

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The Challenge: Precision in a World of Complex Machinery

VMI Group stands as a global leader in designing and manufacturing high-tech machinery for demanding industries, including tyre, rubber, can, and care products. Their sophisticated equipment requires technical documentation and training materials of the highest clarity and precision to ensure operational safety, efficient maintenance, and effective knowledge transfer across their worldwide customer base and internal teams.

However, as with many global enterprises dealing with intricate technology, VMI Group faced the challenge of maintaining absolute consistency and unambiguous language across their varied documentation outputs. This complexity was compounded by a diverse team of professionals involved in content creation, including:

• Instructional Designers & Curriculum Developers: Responsible for creating training materials that must be universally understood by operators and technicians.
• Technical Writers & Senior Technical Writers: Tasked with authoring detailed manuals, specifications, and service guides for highly specialised machinery.
• Linguists: Critical for ensuring accuracy in content that would inevitably be translated for international markets.
• Engineers: Providing essential technical input that needed to be integrated into clear, actionable documentation.

Inconsistencies or ambiguities in any part of this documentation chain could lead to inefficiencies, rework, increased translation costs, and, crucially, potential operational errors in the field.

The Solution: Shufrans TechDocs’ Tailored STE Training & Masterclass

VMI Group partnered with Shufrans TechDocs for a comprehensive, three-day ASD-STE100 training and masterclass. Understanding the mixed bag of roles and diverse work areas (including extrusion processes) involved, Shufrans TechDocs delivered a programme designed to provide both foundational STE principles and advanced application for VMI Group’s specific needs.

The training was structured as follows:

• Days 1 & 2 (Core STE Training): Covered fundamental STE principles, writing rules, and controlled vocabulary. This section was open to all participants.
• Day 3 (Masterclass for Advanced Participants): Exclusively for individuals who had previously completed an STE course, this session delved into more complex scenarios, nuanced application, and advanced best practices for implementing STE across varied technical content.

The training emphasised practical application, utilising VMI Group’s own documentation examples where relevant, to ensure immediate and tangible skill transfer. Shufrans TechDocs’ expertise in ASD-STE100 ensured that VMI Group’s teams were equipped with the latest standards and best practices.

The Results: Unifying Communication, Enhancing Operational Excellence

By undertaking the ASD-STE100 training and masterclass with Shufrans TechDocs, VMI Group achieved measurable advancements in its technical communication:

• Enhanced Documentation Clarity: All participants gained a unified understanding and application of STE, drastically minimising ambiguity in their technical documents and training materials. This directly translates to safer and more efficient machine operation and maintenance.
• Improved Content Efficiency: Technical writers and instructional designers could create content more quickly and with greater consistency, reducing drafting time and internal review cycles.
• Optimised Translation Workflows: Linguists gained highly consistent and unambiguous source text, leading to faster, more accurate, and more cost-effective translations for VMI Group’s global reach.
• Stronger Cross-Functional Understanding: Engineers and field experts, now familiar with STE, could provide more precise input, fostering better collaboration with documentation teams.
• Accelerated Professional Development: The training upskilled a broad range of professionals, enhancing their capabilities in critical communication, which is vital for continuous improvement in a high-tech manufacturing environment.

VMI Group’s investment in STE training with Shufrans TechDocs has proven to be a strategic move, empowering their teams to produce clear, consistent, and highly effective technical documentation and training materials, thereby supporting their commitment to innovation and global operational excellence.

If your organisation faces similar challenges in global technical communication, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

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In the complex world of technical documentation, the pursuit of clarity is paramount. Yet, many still perceive “simplified” language as a reduction in sophistication. However, for those familiar with ASD-STE100 Simplified Technical English (STE), its precisely defined grammar—particularly the constrained use of verb tenses—is not a limitation, but a powerful feature designed to eliminate ambiguity and minimise errors.

At the heart of STE’s effectiveness is its disciplined approach to verb tenses. Unlike the vast array of options in general English, STE limits writers to a specific, unambiguous set: Present Tense, Past Tense, Infinitive, Future Tense, Past Participle (used as an adjective), and the Imperative. This intentional restriction drives immense benefits across an organisation, impacting everything from operational efficiency to strategic communication.

Precision for the Front Lines: How Limited Tenses Empower Technicians and Engineers

For the individuals directly interacting with products, machinery, and complex systems—your technicians and engineers—the clarity afforded by STE’s simplified tenses is transformative. When every instruction must be perfectly understood, ambiguity can lead to costly errors, safety hazards, and downtime.

• Reduces Ambiguity: Complex or rarely used tenses in general English can lead to different interpretations, especially for non-native English speakers. By using simpler, direct tenses, STE ensures that instructions in maintenance manuals, operational procedures, and troubleshooting guides are understood universally and unequivocally. “PRESS THE START BUTTON” leaves no room for doubt about the action or its timing.
• Faster Comprehension: Less cognitive load means quicker understanding. Engineers and technicians can rapidly grasp instructions without needing to parse intricate grammatical structures, leading to more efficient task execution.
• Minimises Operational Mistakes: Clear, unambiguous commands directly translate to fewer errors in the field. This is critical in safety-sensitive industries, where a single misinterpretation can have severe consequences. Simplified tenses mean the intent of the author is preserved, every time.
• Improved Efficiency: Time spent deciphering poorly written documents is time wasted. STE’s simplified tenses enable a smooth workflow, allowing technical staff to focus on their core tasks rather than struggling with linguistic complexities.

Elevating Insights: STE in White Papers and Technical Reports 

There’s a common misconception that simplification equates to “dumbing down” content, particularly in high-level documents like white papers and technical reports where managers seek sophistication. However, the true sophistication in such documents lies in precision, conciseness, and impactful clarity, not linguistic embellishment. STE’s principles, including its tense limitations, enhance these qualities.

• Enhanced Precision: By advocating for direct statements and avoiding vague phrasing, STE encourages writers to express technical concepts with utmost accuracy. This avoids misinterpretation of data, findings, or recommendations. A report written in STE is lean, impactful, and analytically rigorous, free of unnecessary complexity.
• Improved Readability for Decision-Makers: Managers and executives are busy. They need to quickly extract key insights and make informed decisions. Reports that are direct, factual, and easy to consume—thanks to simplified tenses and consistent vocabulary—facilitate faster understanding, leading to more timely and effective strategic choices.
• Stronger Argumentation: When ideas are presented with unambiguous language, arguments become more compelling and defensible. The focus shifts from deciphering the writing style to understanding the presented facts and analysis.
• Increased Credibility: Documents free from grammatical slips, awkward phrasing, or linguistic ambiguities inherently appear more authoritative and trustworthy. This bolsters the credibility of the presented technical concepts and the expertise of the authors.

Broadening Reach: The Usefulness of STE in Marketing and Corporate Communication

While STE is a controlled language for technical documentation, its underlying principles of clarity, conciseness, and consistent messaging are invaluable in broader communication contexts for technical industries and businesses. Applying STE’s ethos to marketing and corporate communications can significantly enhance their effectiveness.

• Marketing & Product Communication: For technical products, clearly articulating features and benefits to a diverse audience (both technical and non-technical) is crucial. Simplified language in marketing materials, product descriptions, and user guides ensures that the value proposition is immediately understood, reducing customer support queries and increasing user adoption.
• Consistent Brand Voice: Adopting a “simplified English” approach, informed by STE principles, ensures a consistent and approachable voice across all internal and external communications. This is particularly important for global companies where messaging can get diluted or misinterpreted across different regions and languages.
• Enhanced Internal Communication: From HR policies to inter-departmental memos and internal training materials, applying principles of clarity and conciseness ensures that all employees—regardless of their primary language or technical background—understand critical information, fostering a more efficient and cohesive workforce.

The Verdict: Strategic Simplicity for a Complex World

The strength of ASD-STE100 Simplified Technical English lies not in dumbing down complex ideas, but in stripping away linguistic barriers that hinder comprehension and introduce errors. Its disciplined approach to verb tenses is a prime example of how structured simplification leads to profound gains in clarity, accuracy, and efficiency across an entire organisation. From the factory floor to the boardroom, and across your marketing efforts, leveraging STE is a strategic investment that pays dividends in reduced costs, improved safety, and enhanced global reach.

Ready to unlock the full potential of your organisation’s knowledge assets? Explore Shufrans Techdocs worldwide online instructor-led training sessions. We equip your professionals with the practical skills to implement STE, enabling them to create precise, compliant, and highly effective documentation. Plus, you’ll benefit from 120 days of post-training support to ensure lasting success.

Ready to explore how human expertise and strategic frameworks like STE can elevate your technical communication? Connect with Shufrans TechDocs today.

🗓️ View our training calendar.

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The Challenge: Unifying Clarity in a Complex Digital Landscape

Veeam Software stands as a global leader in data protection, backup, and disaster recovery, operating at the forefront of virtual, physical, and cloud-based workloads. In an industry where precision is paramount, and a single misinterpretation can have significant consequences for data integrity and business continuity, the clarity of technical documentation is not just beneficial—it is fundamental.

Veeam faced the challenge of ensuring its comprehensive suite of solutions, from Veeam Backup & Replication to Veeam ONE, was explained with absolute consistency and unambiguous language across all documentation. This complexity was amplified by a rapidly evolving technological landscape and a diverse global customer base. Without a unified standard, there was a risk of:

• Ambiguity in complex technical explanations, leading to user errors or support queries.
• Inconsistency in terminology and style across different product manuals and guides.
• Inefficiencies in the documentation workflow, impacting authoring and review cycles.
• Potential for misinterpretation of critical recovery procedures, jeopardising data resilience.

Veeam sought a solution that could standardise its technical language, ensuring every instruction and explanation was understood unequivocally, regardless of the reader’s technical background or native language.

The Solution: Tailored STE Training for Enhanced Precision

Shufrans TechDocs partnered with Veeam to deliver a focused ASD-STE100 (Issue 8) training programme. Recognising the varied expertise within Veeam’s content creation ecosystem, the training was specifically tailored for nine key individuals, comprising mostly technical writers, senior technical writers, a crucial data scientist, a handful of Knowledge Managers, and a technical writing lead.

The programme focused on equipping these professionals with the practical rules and vocabulary of STE, enabling them to:

• Apply STE Principles: Learn and consistently implement the core rules of ASD-STE100 for all their documentation.
• Simplify Complex Concepts: Translate intricate data protection methodologies and software functionalities into clear, concise, and unambiguous language.
• Leverage Personal Pronouns: Understand and effectively utilise “You” and “We” to create direct, actionable instructions, particularly vital for user guides and procedural documentation.
• Standardise Terminology: Adopt a controlled vocabulary to ensure consistent use of terms across all documents, reducing confusion.

The inclusion of a data scientist and a Knowledge Manager in the training was particularly strategic, highlighting Veeam’s commitment to clarity even at the intersection of advanced analytics, information organisation, and practical application.

The Results: Elevated Documentation Quality and Operational Efficiency

By investing in ASD-STE100 training with Shufrans TechDocs, Veeam achieved significant, measurable improvements in its technical communication:

• Enhanced Documentation Clarity and Precision: The application of STE principles led to documentation that was easier for Veeam’s global customers to understand, reducing the potential for misinterpretation of critical backup and recovery procedures. This directly contributes to higher operational reliability for their clients.
• Streamlined Authoring Efficiency: Technical writers benefited from the structured approach of STE, leading to more efficient content creation, reduced rework, and greater consistency across their document portfolio.
• Improved Comprehension of Complex Solutions: For the data scientist, STE provided a framework to articulate complex data models and analytical insights with greater clarity, ensuring that even highly specialised information was accessible and actionable for its intended audience.
• Unified Documentation Standard: The technical writing lead gained a powerful tool for enforcing a consistent, high-quality standard across the team, facilitating better internal collaboration and a more cohesive documentation suite.

Veeam’s proactive investment in STE training with Shufrans TechDocs has transformed its technical documentation into a strategic asset, reinforcing its commitment to delivering clear, reliable, and high-quality data protection solutions worldwide. This success story underscores the power of targeted communication training in ensuring operational excellence and customer satisfaction in the rapidly evolving technology sector.

If your organisation faces similar challenges in achieving uncompromising clarity and operational excellence through precise communication, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

The Challenge: Precision in the Digital Edge

Akamai Technologies stands at the forefront of powering and protecting life online, delivering and securing digital experiences across its vast global network. In an environment where milliseconds matter for performance and a single vulnerability can have widespread impact, the clarity and precision of technical documentation are not just important—they are critical to operational integrity, security, and user adoption.

Akamai faced the challenge of ensuring its comprehensive suite of solutions—spanning content delivery, cybersecurity, and cloud services—was explained with absolute consistency and unambiguous language across all documentation. This complexity was magnified by the rapid pace of technological innovation and a diverse, global customer base ranging from developers to enterprise IT professionals. Without a unified standard, there was a risk of:

• Ambiguity in complex technical explanations, potentially leading to misconfigurations or security vulnerabilities.
• Inconsistency in terminology and style across various product guides, API documentation, and security advisories.
• Inefficiencies in the documentation workflow, impacting authoring and review cycles for new product releases.
• Challenges in effectively onboarding users and partners to Akamai’s advanced platforms.

Akamai sought a solution that could standardise its technical language, ensuring every instruction, explanation, and security guideline was understood unequivocally, regardless of the reader’s technical background or native language.

The Solution: Targeted STE Training for Digital Clarity

Shufrans TechDocs partnered with Akamai to deliver a focused ASD-STE100 (Issue 8) training programme in November 2022.

This was an online training delivered to colleagues in Chile, Poland, Germany, and India. Recognising the pivotal role of clear communication in Akamai’s operations, the training was specifically tailored for technical writers, technical enablement managers, and instructional designers.

The programme focused on equipping these professionals with the practical rules and vocabulary of STE, enabling them to:

• Apply STE Principles: Consistently implement the core rules of ASD-STE100 across all their documentation.
• Simplify Complex Concepts: Translate intricate network architectures, cybersecurity protocols, and cloud functionalities into clear, concise, and unambiguous language.
• Leverage Personal Pronouns: Understand and effectively utilise “You” and “We” to create direct, actionable instructions, particularly vital for user guides and procedural documentation.
• Standardise Terminology: Adopt a controlled vocabulary to ensure consistent use of terms across all documents, reducing confusion and enhancing searchability.

Documentation Types and Job Roles That Benefited:

The STE training had a direct and positive impact on several critical documentation types and enhanced the capabilities of the participating job roles:

Documentation Types That Benefited:

• Product Documentation: User manuals, installation guides, and configuration guides for Akamai’s CDN, security, and cloud computing products became significantly clearer and easier to follow.
• API Documentation: For developers integrating with Akamai’s vast array of services, STE ensured that API calls, parameters, and responses were described with unparalleled precision, reducing integration errors and accelerating development.
• Security Advisories and Bulletins: Unambiguous language in these high-stakes documents became vital for conveying security threats, vulnerabilities, and precise mitigation steps, directly impacting customer security posture.
• Training Materials: Instructional designers applied STE principles to create highly effective and unambiguous training content, crucial for onboarding users and partners to Akamai’s complex platforms and solutions.
• Solution Briefs and White Papers: Explaining intricate technical solutions to a broad audience, from technical experts to business stakeholders, became more concise and impactful.

Job Roles That Learnt a Lot:

• Technical Writers: Gained mastery in crafting consistent, clear, and concise documentation for all of Akamai’s product lines, from web performance to advanced security.
• Instructional Designers: Elevated their ability to design and develop highly effective and unambiguous training content, ensuring that users could quickly and accurately learn to utilise Akamai’s complex digital experience platforms.

The Results: Elevated Clarity, Enhanced Security, and Streamlined Global Operations

By investing in ASD-STE100 training with Shufrans TechDocs, Akamai Technologies achieved significant, measurable improvements in its technical communication:

• Enhanced Clarity for Global Users: The application of STE principles led to documentation that was easier for Akamai’s global customers to understand, directly improving the reliability of their CDN services, the effectiveness of their cybersecurity defences, and the usability of their cloud solutions.
• Improved Efficiency in Content Creation: Technical writers and instructional designers benefited from the structured approach of STE, leading to more efficient content creation, reduced rework, and greater consistency across their documentation portfolio.
• Strengthened Security Posture: Unambiguous security documentation meant that critical security advisories and mitigation steps were understood precisely, enhancing Akamai’s and its customers’ ability to defend against sophisticated cyber threats.
• Optimised Content for Translation: The inherent consistency and reduced ambiguity of STE-compliant source text facilitated faster, more accurate, and more cost-effective translations, crucial for Akamai’s global reach.

Testimonial

Kasia Lelonek, Technical Enablement Manager at Akamai Technologies, shared:

“The STE training was a truly eye-opening experience that definitely met my expectations. The trainer’s delivery was exceptionally professional, respectful, and flexible, adapting seamlessly to our specific needs. I particularly valued Rule 4.1, which focuses on writing short and clear sentences, as this is incredibly helpful when considering our diverse audience and their language proficiency. What stood out most was the trainer’s professionalism and readiness to tweak the material on-the-go, making the learning experience highly effective and engaging.”

Conclusion

Akamai’s proactive investment in STE training with Shufrans TechDocs has transformed its technical documentation into a strategic asset, reinforcing its commitment to delivering clear, reliable, and high-quality digital experiences worldwide. This success story underscores the power of targeted communication training in ensuring operational excellence and customer satisfaction in the rapidly evolving technology sector.

If your organisation faces similar challenges in achieving uncompromising clarity and operational excellence through precise communication, explore how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.

www.shufrans.com

Introduction

Clear, unambiguous, and consistent technical documentation is paramount in the complex and safety-critical world of urban mobility. This case study highlights a successful engagement with Schindler Group, a global leader in elevators, escalators, and related services, focused on achieving their technical communication through comprehensive Simplified Technical English (STE) implementation.

Client Background

Schindler Group, headquartered in Ebikon, Switzerland, is renowned for its innovative and sustainable mobility solutions. With a vast international presence and a diverse workforce, ensuring that technical manuals, maintenance procedures, and product documentation are universally understood is a strategic imperative, particularly for safety and operational efficiency.

The Challenge

Prior to the engagement, Schindler, like many multinational corporations, faced the inherent challenges of technical documentation:

• Ambiguity: Standard English, with its rich vocabulary and complex grammatical structures, can lead to misinterpretations, especially among non-native English speakers.
• Inconsistency: Multiple authors and external vendors, potentially across different regions, could result in varied writing styles and terminology, hindering clarity and increasing translation costs.
• Translation Efficiency: Complex source texts often led to higher translation costs and potential errors in localised versions, impacting global operations.
• Safety Criticality: In the elevator and escalator industry, any misunderstanding in technical instructions can have severe safety implications.

Schindler recognised the need for a standardised approach to technical English to mitigate these risks and improve the overall quality and efficiency of their documentation.

Phase 2: Document Rewriting and Refinement Following the initial training, a direct engagement commenced with key personnel to apply STE principles to existing documentation. This involved close collaboration with:

• Principal Corporate Technical Author: To ensure the practical application of STE rules and to establish internal champions for the standard.
• Head of Corporate Technical Documentation: To oversee the strategic implementation and integration of STE into Schindler’s documentation workflows.

This hands-on rewriting process ensured that the theoretical knowledge gained during training was immediately put into practice, demonstrating tangible improvements in clarity and consistency.

Phase 3: Global Expansion of Training Recognising the success and the need for global consistency, the training was extended to other critical regions. A dedicated online training session was conducted for:

• Corporate Technical Documentation colleagues in Shanghai, China: This expanded the reach of STE adoption, ensuring that documentation produced in a key international hub also conformed to the new global standard.

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Key Stakeholders and Organisational Impact

The success of this initiative was a testament to the collaborative effort across various departments and external partners, demonstrating how STE benefits different parts of the organisation:

• Leadership and Management: Gained strategic alignment and understanding of STE’s business value in achieving safety, efficiency, and global reach.
• Engineering and Product Development Teams (including Subject Matter Experts): Benefited from improved clarity in technical specifications, design documents, and maintenance requirements, ensuring precise input and reduced ambiguity from the source.
• Technical Documentation Teams (in-house and external partners): Acquired practical skills in applying STE rules, leading to more consistent, unambiguous, and efficient content creation for manuals, procedures, and other technical assets.
• Terminology and Language Specialists: Enhanced their ability to manage and control technical vocabulary, ensuring consistency across all documentation and facilitating improved translation quality.
• Translation Teams: Experienced streamlined translation processes due to the reduced ambiguity and increased consistency of STE-compliant source texts.

Results and Impact

The implementation of STE at Schindler Group yielded significant benefits:

• Achieved Clarity and Readability: Documents became easier to understand for a global audience, including non-native English speakers, reducing the risk of misinterpretation.
• Improved Consistency: A unified writing style and controlled vocabulary ensured consistency across all technical documentation, regardless of the author or origin.
• Increased Efficiency: Streamlined writing processes and clearer source texts led to more efficient documentation creation and review cycles.
• Reduced Translation Costs: The unambiguous nature of STE significantly lowered translation costs and improved the quality of translated materials.
• Strengthened Safety: By eliminating ambiguity in critical instructions, the overall safety of operations and maintenance procedures was achieved.

Testimonials

This impact was echoed by participants:

Roland Kiser, Terminology Coordinator at Schindler, noted: “This course shares a good overview of structure, purpose, history, and contextual information about STE. The limited vocabulary and restricted list of words, short sentence constructions, active voice, and imperative verb usage are valuable takeaways messages to act upon in Simplified English. The examples used in this training are quite realistic and it is very likely that I will recommend this STE training to someone else.”

Cécile Roos, Corporate Translation Manager, added: “Entertaining, short, and clear presentation of the STE specification and rule sets. Overall, a good mix of rules, examples, and exercises. The course was very much on point and encouraged me to write in a more structured way. This will help the readers to properly understand my message even in business writing. Shumin had a very calm way of leading all of us through the training. Her style of teaching is rather empathetic and she keeps the group working effectively with timely breaks in between. Thanks Shumin for an enjoyable course with the perfect score of 10/10 in terms of trainer evaluation.”

Marco Valtangoli, Senior Corporate Technical Author at Schindler, also provided valuable feedback: “A very important and highlighted point during the introduction is that STE is an English language specification that is not only applicable for companies in the aerospace & defence industry. Rule 5.2 where you only have one instruction per sentence is important to us. Not being able to use the verb “CHECK’ that is only used as an approved STE noun poses a challenge to me all the time. I really appreciate the STE writing rules that give us the possibility to improve the consistency of our documents. The workshop exercises were of high interest value and drive home the point that it is important to learn by doing. Although a time-consuming process, the writing workshop impressed on me that the need to prioritise the analysis of our internal documents. Shumin is a competent trainer who does not only focus on explaining and enforcing the “writing rules”, but is always available to understand and empathise with the training needs of the class.”

Conclusion

The comprehensive STE training and document rewriting initiative with Schindler Group stands as a strong example of how strategic investment in technical communication can drive operational excellence, improve safety, and foster global consistency within a leading industrial enterprise. By empowering their diverse teams with the tools and knowledge of Simplified Technical English, Schindler reinforced its commitment to delivering clear, reliable, and high-quality documentation worldwide.

If your organisation faces similar challenges in achieving uncompromising clarity and operational readiness through precise communication, discover how Shufrans TechDocs can help. Learn more about our ASD-STE100 training and consulting services:

🗓️ View our training calendar.