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The perception of organisational knowledge assets often varies greatly across industries and regions. Historically, in many organisations, these crucial resources were primarily viewed as a mere obligation or an unavoidable expenditure – just “good enough” for basic stipulations, rather than a key strategic element. This approach frequently stemmed from an intense focus on rapid product creation and delivery, where the profound worth of clear, user-focused information wasn’t fully grasped.

However, this mindset is rapidly changing. A growing number of progressive enterprises globally are now recognising the immense strategic benefit of their content, moving beyond simple adherence to stipulations and leveraging it as a crucial competitive edge. Does your organisation view its internal and external written resources as a drain or a driver? The answer could profoundly shape your path to success.

Far too many companies still classify their content creation as just another administrative outlay – a box to tick for inspections or financial reviews. Yet, this perspective leads to considerable unmeasured repercussions:

• Operational Inefficiencies and Bloated Costs: Unclear or incomplete knowledge assets frequently trigger a surge in user queries, leading to frustrated customers and an inflation of customer service outlays. Simultaneously, new team members encounter unnecessarily protracted adjustment periods when self-serve knowledge bases are lacking, hindering their full productivity and impacting team morale for months.
• Heightened Compliance Risks and Penalties: Substandard reference materials expose your business to greater risks of regulatory non-compliance. This isn’t just about minor headaches; it can lead to significant financial penalties and substantial damage to your corporate reputation in highly scrutinised markets.
• Impeded Market Performance and Adoption: When individuals encounter confusing directions or manuals, they struggle to utilise your offerings effectively. This directly results in user frustration, diminished engagement with your products, and ultimately, missed opportunities for successful product launches and market penetration.

Conversely, consider the transformative advantages when written resources are regarded as a fundamental investment:

• Enhanced Operational Efficiency and Cost Savings: Empowered users who independently find their answers mean a dramatic reduction in inbound support tickets, freeing your valuable teams to focus on innovation and complex problem-solving rather than repetitive queries. Internally, comprehensive, readily available information dramatically shortens onboarding times, enabling new team members to contribute productively much sooner.
• Boosted Client Loyalty and Market Expansion: Clear, concise instructions enhance the user journey, cultivating trust and encouraging repeat business and positive referrals. Furthermore, well-structured information facilitates a smoother entry into new territories by providing consistent, high-quality support and understanding to diverse markets.
• Strengthened Compliance and Risk Mitigation: Investing in quality knowledge assets proactively ensures robust adherence to international benchmarks and mandates. This not only minimises the risk of penalties but also builds a reputation for reliability and professionalism, strengthening your position in a competitive global landscape.

The Verdict: Written assets are not merely an expense centre. They are your silent engine for operational excellence and sustained advancement.

If your approach to managing these vital resources remains reactive or an afterthought, you’re likely overlooking significant prospects and leaving tangible value untapped.

Unlock Your Knowledge Assets

Ready to transform your documentation from a cost centre into a strategic growth engine? Utilise ASD-STE100 Simplified Technical English to achieve unparalleled clarity and efficiency in your content.

Encourage your team to explore Shufrans Techdocs worldwide online instructor-led training sessions. Our programmes equip your professionals with the practical skills to implement this standard, enabling them to create precise, compliant, and highly effective knowledge assets. Plus, you’ll benefit from 120 days of post-training support to ensure lasting success.

View our training calendar.

Understanding the Disconnect Between Universal Benefit and Varied Adoption

In the world of technical communication, few standards offer the promise of clarity, precision, and efficiency quite like ASD-STE100 Simplified Technical English. It’s a meticulously crafted set of writing rules and a controlled vocabulary designed to eliminate ambiguity, streamline translation, and enhance comprehension across diverse audiences, especially in high-stakes, high-reliability sectors.

Logically, one would assume such a universally beneficial standard would be embraced by all. Yet, here’s an unpopular opinion that many in the field can quietly attest to: ASD-STE100 Simplified Technical English is for everyone, but not everyone is for STE.

The inherent benefits of STE for clear communication are undeniable. Its principles lead to documentation that is easier to read, quicker to write, and significantly more cost-effective to translate. These advantages are crucial in industries where a single misinterpretation can lead to operational errors, safety incidents, or costly rework.

So, if STE offers such clear advantages, why isn’t its adoption universal? This often stems from a fundamental disconnect: while the objective benefits are clear, the willingness or capacity of individuals and organisations to fully embrace and implement STE varies greatly. This reluctance speaks to several underlying factors:

The Comfort Zone of Existing Practices

For many, the current way of doing things, even if inefficient, is familiar and comfortable. Changing established writing habits and documentation workflows requires effort, time, and a shift in mindset. The perceived disruption of adopting a new standard can outweigh the perceived benefits, especially if the current inefficiencies are not explicitly measured or understood. “We’ve always done it this way” becomes a powerful barrier to change.

Underestimation of Hidden Costs

The true value of STE isn’t always immediately apparent. The costs of ambiguous documentation – including extended review cycles, frequent clarification requests, increased translation expenses due to low translation memory leverage, and errors stemming from misinterpretation – are often hidden. They’re absorbed across different departments and budgets, rarely aggregated into a single, alarming figure. Until a crisis hits or a deep dive into these inefficiencies is conducted, the compelling return on investment that STE offers remains largely unseen.

Natural Resistance to Change

Implementing STE requires discipline and a fundamental shift in writing habits. It’s not just about learning rules; it’s about unlearning old patterns and consistently applying new ones. This human element of change management is often underestimated. People may intellectually agree with the benefits but struggle with the practical, day-to-day application, especially without proper training and ongoing support.

Lack of Awareness Beyond the Superficial

For some, the understanding of STE extends only to a superficial “it’s simpler” or “it’s for non-native speakers.” They might not grasp the depth of its benefits in areas like risk mitigation, regulatory compliance, or the profound impact on automated translation and content reuse. Without a comprehensive understanding of its strategic value, STE can be dismissed as just another “technical writing fad” or an unnecessary layer of complexity.

**Course fee includes exercises, learning aids, certificate of completion, and 90-day post-training support.

Summary

Simplified Technical English (STE) is a controlled language that is used to write technical manuals in such a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequently incorrect use of common STE writing rules.

I’ve found all the rules introduced in this workshop equally valuable and applicable in my field of work. The ASD-STE100 Specification is very useful for searching examples and finding STE compliant alternatives. It was also great that we has such a large number of practical exercises. Personally, it would be more valuable to have more context available. This helps us judge how to apply STE optimally. Thank you Shumin! Your workshop was concise, clear, and pragmatic. I also liked the occasional humour! Diane Goodrick, Information Architect/ Author Trainer, Schindler Group.

Course outline*

• Day 1: Classroom Training
  1. Practical overview of Simplified Technical English
  2. How STE helps both native & non-native speakers of English
  3. Benefits of adopting the STE international writing standard
  4. Writing rules and how to apply them in practice
  5. How to use the general vocabulary.
  6. Approved and non-approved words discussion and the rationale behind.

• Day 2: Application, Review, & Exercises
  1. How to deal with industry-specific terminology
  2. How to use STE for various documentation types
  3. How to implement STE with minimal disruption to on-going production and existing documentation
  4. Practical workshop session for applying STE rules to your own documents
  5. Review, edit, and discuss participants’ own documents to reinforce learning
  6. Classroom presentation of own documents.

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Who should attend?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• Graphics specialists
• ILS managers
• Maintenance managers
• Operation managers
• Product managers
• Project managers
• Quality managers
• Software research engineers
• Technical illustrators
• Technical writers
• Translation managers
• Translators.

What training outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Author more efficiently
• Communicate more effectively with a global audience
• Improve operational safety
• Reduce AOG / downtime
• Facilitate modular writing and reuse
• Facilitate teamwork
• Facilitate translation
• Maximise consistency
• Optimise product lifecycle support
• Reduce the cost of creating and maintaining technical publications.

Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.

**Course fee includes exercises, learning aids, certificate of completion, and 90-day post-training support.

Summary

Simplified Technical English (STE) is a controlled language that is used to write technical manuals in such a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond. Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequently incorrect use of common STE writing rules.

Shumin gave us a an all-rounded presentation to Simplified Technical English. Personally, rule 1.3: To use only approved words with their approved meaning holds the key to successful controlled language implementation. Rules 3.4, 3.6, 4.1, 5.3, and 5.5 are also among my favourites. The approved verb TO MAKE SURE THAT can come in very handy for technical writers as well. The presentation of STE rules offers quite a detailed overview that includes not only language rules but good, old technical authoring principles in general. It has been very helpful for us to learn and understand the concept of STE. I have found Shumin to be very competent in STE and will defnitely recommend her course! Eric, Head of Corporate Technical Documentation (CTD), Schindler Group.

Course outline*

• Day 1: Classroom Training
  1. Practical overview of Simplified Technical English
  2. How STE helps both native & non-native speakers of English
  3. Benefits of adopting the STE international writing standard
  4. Writing rules and how to apply them in practice
  5. How to use the general vocabulary.
  6. Approved and non-approved words discussion and the rationale behind.

• Day 2: Application, Review, & Exercises
  1. How to deal with industry-specific terminology
  2. How to use STE for various documentation types
  3. How to implement STE with minimal disruption to on-going production and existing documentation
  4. Practical workshop session for applying STE rules to your own documents
  5. Review, edit, and discuss participants’ own documents to reinforce learning
  6. Classroom presentation of own documents.

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Who should attend?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• Graphics specialists
• ILS managers
• Maintenance managers
• Operation managers
• Product managers
• Project managers
• Quality managers
• Software research engineers
• Technical illustrators
• Technical writers
• Translation managers
• Translators.

What training outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Author more efficiently
• Communicate more effectively with a global audience
• Improve operational safety
• Reduce AOG / downtime
• Facilitate modular writing and reuse
• Facilitate teamwork
• Facilitate translation
• Maximise consistency
• Optimise product lifecycle support
• Reduce the cost of creating and maintaining technical publications.

Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.

Summary

Simplified Technical English (STE) stresses on the use of unambiguous terminology where one word only has one meaning. This reduces the likelihood of using synonymous terms that can result in confusion. Optimum re-usability of technical terms on the word, phrase, and sentence levels is to be expected. This will greatly improve any product life-cycle management process.

Technical documentation that is written in STE becomes easier for non-native speakers of the English language to understand. The resulting text is much easier to translate which is especially relevant when machine translation is part of your localization strategy. Preparing your technical content with ASD-STE100 ensures quality at the source and prepares you for future-proof translation processes.

Said Ms Shumin Chen, principal ASD-STE100 trainer: “The benefits of implementing and writing in Simplified Technical English (STE) are manifold – audience engagement through high-quality content, improved product safety, lower life cycle cost and reduced logistics footprint!”

“The ASD-STE100 course I attended by Shumin was very intensive yet enjoyable. Besides the standard format and company templates used when creating documentation, STE rules helped me understand that there is an alternative approach to technical writing. Top Qualities: Effective, versatile, high-quality training delivery.” Manufacturing Engineer, FNSS Defence Systems

Course outline*

• Practical overview of ASD-STE100 Simplified Technical English
• How STE helps both native & non-native speakers of English
• Writing rules and how to apply them in practice
• How to use the general vocabulary
• How to deal with industry-specific terminology
• How to use STE for various documentation types
• How to implement STE with minimal disruption to on-going production and existing documentation
• Hands-on STE editing and review

Who should attend?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• ILS managers
• Maintenance managers
• MRO personnel
• Operation managers
• Product managers
• Project managers
• Quality managers
• Technical writers
• Translation managers
• Translators

What training outcomes to expect?

Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequently incorrect use of common STE writing rules.

Our interactive training, exercises and workshop let participants standardise content to:

• Author more efficiently
• Communicate more effectively with a global audience
• Improve operational safety
• Reduce AOG / downtime
• Facilitate modular writing and reuse
• Facilitate teamwork
• Facilitate translation
• Maximise consistency
• Optimise product lifecycle support
• Reduce the cost of creating and maintaining technical publications

Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.

Summary

ASD-STE100 Simplified Technical English (STE) is a controlled language that is used to write technical manuals in such a way that they can be more easily understood by an international audience. STE helps to make translations cheaper and more accurate. Often a formal requirement for aircraft and defence maintenance documentation, STE can easily be adapted to all technical industries and beyond.

Ms. Shumin Chen will teach participants how to correctly and effectively use STE in practice. She will also address some of the mistakes commonly found in technical writing and the frequently incorrect use of common STE writing rules.

It is important that operation and management information be understandable to the target audience. Sometimes, operation information is conveyed through a less-than-optimum selection of words. The manufacturer’s technical language can result in incomprehensible operation documentation.

Course outline*

This course introduces the underpinning principles of STE and its most practical application. We will explain the underlying principles of STE grammar rules and offer participants the opportunity to apply what they have learnt in a highly interactive classroom environment.

• Practical overview of ASD-STE100 Simplified Technical English
• How STE helps both native & non-native speakers of English
• Writing rules and how to apply them in practice
• How to use the general vocabulary
• How to deal with industry-specific terminology
• How to use STE for various documentation types
• How to implement STE with minimal disruption to on-going production and existing documentation
• Hands-on STE editing and review

* Shufrans also offers customised ASD-STE100 training solutions tailored to meet your specific requirements. These courses are normally provided at the customer’s premises.

Who should attend?

• Compliance managers
• CIO, COO, CTO
• Customer support managers
• Documentation managers
• Editors
• Engineering managers
• Engineers and SMEs who create documentation
• ILS managers
• Maintenance managers
• Operation managers
• Product managers
• Project managers
• Quality managers
• Technical writers
• Translation managers
• Translators

What training outcomes to expect?

Our interactive training, exercises and workshop, will teach participants to standardise content to:

• Author more efficiently
• Communicate more effectively with a global audience
• Improve operational safety
• Reduce AOG / downtime
• Facilitate modular writing and reuse
• Facilitate teamwork
• Facilitate translation
• Maximise consistency
• Optimise product lifecycle support
• Reduce the cost of creating and maintaining technical publications

Trainer’s qualifications

Ms. Shumin Chen, principal trainer & consultant at Shufrans TechDocs received her professional on-the-job training in the field of STE under the tutelage of Dr Frans Wijma, a linguist and documentation expert. Together as an experienced global team, they provided their combined knowledge and dedication to benefit customers worldwide. To date, they have provided training and consultancy services to over 180 companies. Shufrans TechDocs is the only company with such vast experience in providing certified STE training.

Shumin has supported various companies with their STE and other documentation needs, based on standards where possible. Although STE was developed for the aerospace industry, more specifically for aircraft maintenance documentation, Shumin found that it made a lot of sense to apply the same principles to other industries and types of documents as well. Few -if any- changes to the specification are necessary to adapt STE to industries ranging from machinery to IT, automotive to medical equipment.

Why Simplified Technical English (STE)?

Whether you are looking to implement working standards such as DITA, S1000D, ATA iSpec 2200, RailDex, or ShipDex to standardise your information structure and facilitate content re-use, it is important to give due consideration to the quality of your source text when creating your technical content. Ambiguous or inconsistently worded documentation can result in non-compliant data deliveries, poor customer support, potential legal liabilities, equipment damage, as well as safety risks.

A well-written source text ensures the ease of downstream content management processes such as translations

Improved readability for your technical content

STE prescribes the use of grammar rules that are relatively more restrictive than the standard rules of the English language.

The general vocabulary has only 900 approved words while explicitly listing 1500 other non-approved words with alternative suggestions.

By introducing these grammar and vocabulary restrictions, technical authors can avoid writing overly long sentences and leave out unnecessary technical details where applicable, all of which are obstacles to the ease of readability and sound understanding.

Recommended by global documentation standards

Military defence standards (MIL-SPEC / MIL-STD) such as MIL-STD-3048, as well as technical documentation standards like S1000D and ATA iSpec 2200 recommend the use of ASD-STE100.

Although the S1000D standard was originally intended for the aerospace and defence industry, this widely successful specification has been customised for the shipping and train manufacturing and operations communities giving rise to both ShipDex and RailDex. Likewise, sound and consistent STE writing rules are highly applicable and practical for use across industries.

Simplifying or eliminating the need for translations?

STE is an international aerospace standard that helps to make technical documentation easy to understand. However, the benefits of STE have proven very highly applicable to all industries. That is why 60% of STE users today come from industries outside of aerospace & defence.

Understandably, STE was designed with non-native speakers of the English language in mind. By providing technical writers with a common set of standardised writing rules and general vocabulary, STE enables teams of writers to write technical manuals that are consistently accurate and require less proofreading and editing effort. Consequently, this does away with the need for translations altogether.

Besides the aerospace maintenance industry however, product exports are still subjected to much scrutiny in terms of their paperwork, documentation and associated product translations. Therefore, the use of STE to create technical content can support downstream translation processes in several ways:

• A 900-word general vocabulary dictionary eliminates the need for other non-approved, and possibly uncommon synonyms. This reduces the likelihood of term-related clarifications and queries from translators, resulting in faster translation processes.
• Enforcing STE rules strictly guarantees a high level of consistency at word-, phrase-, and sentence-levels.  This allows project managers to leverage on existing translation memories to substantially reduce translation costs.
• With fewer technical terms to translate and a more uniform translation memory, translators can provide cheaper, faster and better translations thanks to STE.
• Having STE content in place will result in exceptional translation quality with machine translations as well.

In a nutshell

For many years now, the use of STE as a controlled language authoring strategy has successfully taken off not just at large organisations, but also in small and medium enterprises.

With professional Simplified Technical English training that costs only a fraction of supposed “full implementation”, and yet achieves 75% – 85% of the benefits and results of an approach that includes checker software, getting started with STE is no longer the major and expensive investment it used to be.

Training technical writers and engineers to write in STE within two to three days may sound like a simple and straightforward undertaking. However, to change the way your technical authoring team works does require some managerial direction while the team transits to STE. Trained technical writers will experience on a more regular basis, the many benefits that STE as a controlled language writing strategy offers.